From Environmentalist to Ecopreneur? Target Groups and Role Models as Key Elements in Sustainable Entrepreneurship Education
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In: Sustainable Development, 11.10.2025.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - From Environmentalist to Ecopreneur? Target Groups and Role Models as Key Elements in Sustainable Entrepreneurship Education
AU - Hörisch, Jacob
AU - Fokuhl, Maren
AU - Buhr, Maike
AU - Dickel, Petra
N1 - Publisher Copyright: © 2025 The Author(s). Sustainable Development published by ERP Environment and John Wiley & Sons Ltd.
PY - 2025/10/11
Y1 - 2025/10/11
N2 - This research analyses the effects of different types of educational interventions for sustainable entrepreneurship. We conducted 14 interventions for sustainable entrepreneurship and employed a pretest-posttest study of 148 participants. Mediated regression analysis shows that educational interventions for sustainable entrepreneurship increase sustainable entrepreneurship competences, which in turn positively relate to entrepreneurial intention. Specifically, the results show that environmentalists are a particularly receptive target group for sustainable entrepreneurship interventions, as the increase in competences (and hence intentions) is significantly stronger compared to other target groups. Likewise, we find indications that including role models in sustainable entrepreneurship interventions fosters the increase in competences. Based on these findings, we highlight the benefits of tailored educational interventions for sustainable entrepreneurship among environmentalists. Such interventions could be integrated into sustainability and environmental sciences programs and involve direct contact with role models.
AB - This research analyses the effects of different types of educational interventions for sustainable entrepreneurship. We conducted 14 interventions for sustainable entrepreneurship and employed a pretest-posttest study of 148 participants. Mediated regression analysis shows that educational interventions for sustainable entrepreneurship increase sustainable entrepreneurship competences, which in turn positively relate to entrepreneurial intention. Specifically, the results show that environmentalists are a particularly receptive target group for sustainable entrepreneurship interventions, as the increase in competences (and hence intentions) is significantly stronger compared to other target groups. Likewise, we find indications that including role models in sustainable entrepreneurship interventions fosters the increase in competences. Based on these findings, we highlight the benefits of tailored educational interventions for sustainable entrepreneurship among environmentalists. Such interventions could be integrated into sustainability and environmental sciences programs and involve direct contact with role models.
KW - entrepreneurship education
KW - interventions
KW - quantitative research
KW - role models
KW - sustainable entrepreneurship
KW - sustainable entrepreneurship competences
KW - target groups
KW - Sustainability sciences, Management & Economics
UR - http://www.scopus.com/inward/record.url?scp=105018486637&partnerID=8YFLogxK
U2 - 10.1002/sd.70307
DO - 10.1002/sd.70307
M3 - Journal articles
JO - Sustainable Development
JF - Sustainable Development
SN - 0968-0802
ER -