Fast or sustainable fashion? The intersection of values and gender as triggers of consumer motivation

Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearch

Standard

Fast or sustainable fashion? The intersection of values and gender as triggers of consumer motivation. / Niehuis, Elena; Wallaschkowski, Stephan ; Bekmeier-Feuerhahn, Sigrid.
EMAC 2017 Conference Proceedings: 46th EMAC Annual Conference. European Marketing Academy, 2017. p. 33.

Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearch

Harvard

Niehuis, E, Wallaschkowski, S & Bekmeier-Feuerhahn, S 2017, Fast or sustainable fashion? The intersection of values and gender as triggers of consumer motivation. in EMAC 2017 Conference Proceedings: 46th EMAC Annual Conference. European Marketing Academy, pp. 33, 46th Annual Conference of the European Marketing Academy - EMAC 2017, Groningen, Netherlands, 23.05.17.

APA

Niehuis, E., Wallaschkowski, S., & Bekmeier-Feuerhahn, S. (2017). Fast or sustainable fashion? The intersection of values and gender as triggers of consumer motivation. In EMAC 2017 Conference Proceedings: 46th EMAC Annual Conference (pp. 33). European Marketing Academy.

Vancouver

Niehuis E, Wallaschkowski S, Bekmeier-Feuerhahn S. Fast or sustainable fashion? The intersection of values and gender as triggers of consumer motivation. In EMAC 2017 Conference Proceedings: 46th EMAC Annual Conference. European Marketing Academy. 2017. p. 33

Bibtex

@inbook{dd757d2799b04d5fae412f975c047f7b,
title = "Fast or sustainable fashion?: The intersection of values and gender as triggers of consumer motivation",
abstract = " In this study, we aim to establish the relevance of gender sensitiveresearch in the field of sustainable consumption in general and sustainable clothing consumption in particular. We point out a new research perspective by examining the correlation of gender and values in the context of sustainable consumption. The main focus is on the values and motives held by women and men which influence their sustainable consumption behavior. To identify these value orientations, their characteristics and influence on sustainable consumption, focus group discussions will be conducted centered on the question whether differences between women{\textquoteright}s and men{\textquoteright}s value orientations can be detected. Organizations and corporations in the sustainable clothing sector can find essential information in the results that support them in adapting their marketing activities to a segregated target group.",
keywords = "Management studies, sustainable consumption, value differentiation, gender marketing, Sustainable Consumption, Value Differentiation, Gender Marketing",
author = "Elena Niehuis and Stephan Wallaschkowski and Sigrid Bekmeier-Feuerhahn",
year = "2017",
language = "English",
pages = "33",
booktitle = "EMAC 2017 Conference Proceedings",
publisher = "European Marketing Academy",
address = "Belgium",
note = "46th Annual Conference of the European Marketing Academy - EMAC 2017, EMAC 2017 ; Conference date: 23-05-2017 Through 26-05-2017",
url = "http://www.conference.city/conference.php?e_id=154456",

}

RIS

TY - CHAP

T1 - Fast or sustainable fashion?

T2 - 46th Annual Conference of the European Marketing Academy - EMAC 2017

AU - Niehuis, Elena

AU - Wallaschkowski, Stephan

AU - Bekmeier-Feuerhahn, Sigrid

N1 - Conference code: 46

PY - 2017

Y1 - 2017

N2 - In this study, we aim to establish the relevance of gender sensitiveresearch in the field of sustainable consumption in general and sustainable clothing consumption in particular. We point out a new research perspective by examining the correlation of gender and values in the context of sustainable consumption. The main focus is on the values and motives held by women and men which influence their sustainable consumption behavior. To identify these value orientations, their characteristics and influence on sustainable consumption, focus group discussions will be conducted centered on the question whether differences between women’s and men’s value orientations can be detected. Organizations and corporations in the sustainable clothing sector can find essential information in the results that support them in adapting their marketing activities to a segregated target group.

AB - In this study, we aim to establish the relevance of gender sensitiveresearch in the field of sustainable consumption in general and sustainable clothing consumption in particular. We point out a new research perspective by examining the correlation of gender and values in the context of sustainable consumption. The main focus is on the values and motives held by women and men which influence their sustainable consumption behavior. To identify these value orientations, their characteristics and influence on sustainable consumption, focus group discussions will be conducted centered on the question whether differences between women’s and men’s value orientations can be detected. Organizations and corporations in the sustainable clothing sector can find essential information in the results that support them in adapting their marketing activities to a segregated target group.

KW - Management studies

KW - sustainable consumption

KW - value differentiation

KW - gender marketing

KW - Sustainable Consumption

KW - Value Differentiation

KW - Gender Marketing

M3 - Published abstract in conference proceedings

SP - 33

BT - EMAC 2017 Conference Proceedings

PB - European Marketing Academy

Y2 - 23 May 2017 through 26 May 2017

ER -