Expectations of Health Tourists in Germany - Illusions and Reality.
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Authors
Health tourism in Germany was once strongly supported by the social security system. Today, destinations of health tourism have to attract more than ever the privately paying guests. In a first step, the paper discusses general questions about modern health tourism. A special focus was taken on the development of Medical Wellness. With the help of a nationwide representative telephone survey, Germans were questioned about their interest in health holidays. In the second step, preferences to different offers and the satisfaction with these services were researched. In the case study, health tourists in destinations in ecklenburg-
Western Pomerania were questioned. A comparison between the two surveys reveals much difference between the mere interest in the offers and the actual use of them. The additional cluster analysis defined three main target groups: married middle-aged women, younger unmarried men and persons age 65 plus.
Western Pomerania were questioned. A comparison between the two surveys reveals much difference between the mere interest in the offers and the actual use of them. The additional cluster analysis defined three main target groups: married middle-aged women, younger unmarried men and persons age 65 plus.
Original language | English |
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Title of host publication | Health, Wellness and Tourism: healthy tourists, healthy business? Proceedings of the Travel and Tourism Research Association Europe 2010 Annual Conference |
Editors | L PUCZKÓ |
Number of pages | 6 |
Publisher | Travel and Tourism Research Association Europe |
Publication date | 2010 |
Pages | 309-314 |
ISBN (print) | 978-91-633-4666-8 |
Publication status | Published - 2010 |
Externally published | Yes |
Event | Annual Conference of the Travel and Tourism Research Association Europe - 2010: Health, Wellness and Tourism: healthy tourists, healthy business? - Budapest, Hungary Duration: 01.09.2010 → 03.09.2010 https://www.yumpu.com/en/document/read/9641642/health-wellness-and-tourism-healthy-tourists-healthy-business- |
- Tourism studies