Effects of an orderly vs. cluttered online environment on user behavior
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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45th International Conference on Information Systems, ICIS 2024: Digital Platforms for Emerging Societies. The Association for Information Systems (AIS), 2024. 3162 (45th International Conference on Information Systems, ICIS 2024).
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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TY - CHAP
T1 - Effects of an orderly vs. cluttered online environment on user behavior
AU - Abramova, Olga
AU - Voronin, Georg
N1 - Conference code: 45
PY - 2024
Y1 - 2024
N2 - Previous research on physical settings typically associates order with better behavior and clutter with problematic outcomes. As society further drifts into a digital world, either by voluntarily moving into the metaverse or by being forced to do so by the COVID-19 pandemic, order vs. clutter on the screens of our devices becomes increasingly more relevant. To test how sensitive user behavior is to the online surroundings, we developed two prototypes of an orderly vs. a cluttered website and conducted an experiment with 120 participants. The results show that cluttered online environment leads to higher levels of perceived disorder, information overload and strain, but also to higher creativity when measured with the Alternative Uses task. Attention, food choices and charitable behavior of users did not differ significantly in orderly vs. cluttered online environment. Finally, we formulate recommendations for the design of digital interfaces and for user behavior.
AB - Previous research on physical settings typically associates order with better behavior and clutter with problematic outcomes. As society further drifts into a digital world, either by voluntarily moving into the metaverse or by being forced to do so by the COVID-19 pandemic, order vs. clutter on the screens of our devices becomes increasingly more relevant. To test how sensitive user behavior is to the online surroundings, we developed two prototypes of an orderly vs. a cluttered website and conducted an experiment with 120 participants. The results show that cluttered online environment leads to higher levels of perceived disorder, information overload and strain, but also to higher creativity when measured with the Alternative Uses task. Attention, food choices and charitable behavior of users did not differ significantly in orderly vs. cluttered online environment. Finally, we formulate recommendations for the design of digital interfaces and for user behavior.
KW - cognitive load
KW - creativity
KW - Digital clutter
KW - interface design
KW - user behavior
KW - Informatics
KW - Business informatics
UR - http://www.scopus.com/inward/record.url?scp=105010827783&partnerID=8YFLogxK
M3 - Article in conference proceedings
AN - SCOPUS:105010827783
T3 - 45th International Conference on Information Systems, ICIS 2024
BT - 45th International Conference on Information Systems, ICIS 2024
PB - The Association for Information Systems (AIS)
T2 - International Conference on Information Systems - ICIS 2024
Y2 - 15 December 2024 through 18 December 2024
ER -