TY - JOUR

T1 - Destinationsmanagement 3.0 – Auf dem Weg zu einem neuen Aufgabenverständnis

AU - Kreilkamp, Edgar

PY - 2015/11/1

Y1 - 2015/11/1

N2 - Tourist destinations need to adapt constantly to changing market conditions. The tasks become increasingly manifold and can only be solved within networks involving the key partners of the destination. Thus the core task of the DMO 3.0 is the management of projects and processes. The St. Galler model for destination management provides many new ideas in this direction. Nevertheless, there are more practical and research-related challenges to be faced. Therefore at this point additional thoughts, advices and notes will be addressed and discussed.

AB - Tourist destinations need to adapt constantly to changing market conditions. The tasks become increasingly manifold and can only be solved within networks involving the key partners of the destination. Thus the core task of the DMO 3.0 is the management of projects and processes. The St. Galler model for destination management provides many new ideas in this direction. Nevertheless, there are more practical and research-related challenges to be faced. Therefore at this point additional thoughts, advices and notes will be addressed and discussed.

KW - Sustainability Science

KW - Tourism studies

KW - Destinationsmanagement

KW - Netzwerke Marketingprozesse

KW - Finanzierung

KW - Managementtools

KW - Customer Journey

KW - Strategy Map

KW - Destination management

KW - networks

KW - marketing prozesses

KW - financing

KW - managementtools

KW - customer journey

KW - strategy map

UR - http://www.degruyter.com/view/j/tw.2015.7.issue-2/tw-2015-0206/tw-2015-0206.xml

UR - https://www.mendeley.com/catalogue/601e1edb-7b77-3d1e-8a64-442fdc8ca2f7/

U2 - 10.1515/tw-2015-0206

DO - 10.1515/tw-2015-0206

M3 - Journal articles

VL - 7

SP - 187

EP - 206

JO - Zeitschrift für Tourismuswissenschaft

JF - Zeitschrift für Tourismuswissenschaft

SN - 1867-9501

IS - 2

ER -