Dangers of 'facebook login' for mobile apps: Is there a price tag for social information?
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Authors
Social networks offer horizontal integration for any mobile platform providing app users with a convenient single sign-on point. Nonetheless, there are growing privacy concerns regarding its use. These vulnerabilities trigger alarm among app developers who fight for their user base: While they are happy to act on users' information collected via social networks, they are not always willing to sacrifice their adoption rate for this goal. So far, understanding of this trade-off has remained ambiguous. To fill this gap, we employ a discrete choice experiment to explore the role of Facebook Login and investigate the impact of accompanying requests for different information items / actions in the mobile app adoption process. We quantify users' concerns regarding these items in monetary terms. Beyond hands-on insights for providers, our study contributes to the theoretical discourse on the value of privacy in the growing world of Social Media and mobile web.
Original language | English |
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Title of host publication | International Conference on Information Systems (ICIS 2014) : Building a Better World Through Information Systems, Auckland, New Zealand 14 - 17 December 2014 |
Number of pages | 19 |
Volume | 4 |
Place of Publication | Red Hook |
Publisher | Curran Associates |
Publication date | 2015 |
Pages | 2954-2972 |
ISBN (Print) | 978-1-63439-694-3 |
Publication status | Published - 2015 |
Externally published | Yes |
Event | 35th International Conference on Information Systems: Building a Better World Through Information Systems, ICIS 2014 - Auckland, New Zealand Duration: 14.12.2014 → 17.12.2014 |
- Facebook Login, Information privacy, Privacy, Social media, User behavior
- Business informatics
- Informatics