TY - JOUR

T1 - Culture-specific objectives of change communication: An intercultural perspective

AU - Yüksek, Sevda

AU - Bekmeier-Feuerhahn, Sigrid

PY - 2013

Y1 - 2013

N2 - Change communication has been identified as a crucial aspect of change management activi-ties in international organizations. While previous research has made great progress in understanding the role, outcome and barriers to communication in organizational change, we have not fully appreciated the effect of intercultural influences on change commu-nication objectives. At the same time, other research emphasizes that values, perceptions and attitudes, which are important factors in communication, are influenced by culture and affect the success of change processes. Still, there is a paucity of change communication approaches that consider specific interna-tional differences. This paper will therefore focus on developing a theoretical model of specific change communication objectives with respect to the cultural dimensions of individualism-collectivism (IC), power dis-tance (PD) and uncertainty avoidance (UA). It gives a first insight into cultural influence on change communication and introduces spe-cific factors that need to be considered when planning change communication strategies in transnational settings.

AB - Change communication has been identified as a crucial aspect of change management activi-ties in international organizations. While previous research has made great progress in understanding the role, outcome and barriers to communication in organizational change, we have not fully appreciated the effect of intercultural influences on change commu-nication objectives. At the same time, other research emphasizes that values, perceptions and attitudes, which are important factors in communication, are influenced by culture and affect the success of change processes. Still, there is a paucity of change communication approaches that consider specific interna-tional differences. This paper will therefore focus on developing a theoretical model of specific change communication objectives with respect to the cultural dimensions of individualism-collectivism (IC), power dis-tance (PD) and uncertainty avoidance (UA). It gives a first insight into cultural influence on change communication and introduces spe-cific factors that need to be considered when planning change communication strategies in transnational settings.

KW - Management studies

KW - Change Communication

KW - culture specific objectives

KW - Change Management

M3 - Journal articles

VL - 1/2

SP - 180

EP - 193

JO - Journal of Management and Change

JF - Journal of Management and Change

SN - 2228-2181

IS - 30/31

ER -