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Consumer innovation in the poor versus rich world: Some differences and similarities

Research output: Contributions to collected editions/works › Chapter › peer-review

Authors

  • Sarah Praceus
  • Cornelius Herstatt
Original languageEnglish
Title of host publicationLead market India: Key elements and corporate perspectives for frugal innovations
Publication date2016
Pages97--117
Publication statusPublished - 2016

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