Consumer innovation in the poor versus rich world: Some differences and similarities
Research output: Contributions to collected editions/works › Chapter › peer-review
Standard
Consumer innovation in the poor versus rich world: Some differences and similarities. / Praceus, Sarah; Herstatt, Cornelius.
Lead market India: Key elements and corporate perspectives for frugal innovations. 2016. p. 97--117.
Lead market India: Key elements and corporate perspectives for frugal innovations. 2016. p. 97--117.
Research output: Contributions to collected editions/works › Chapter › peer-review
Harvard
Praceus, S & Herstatt, C 2016, Consumer innovation in the poor versus rich world: Some differences and similarities. in Lead market India: Key elements and corporate perspectives for frugal innovations. pp. 97--117.
APA
Praceus, S., & Herstatt, C. (2016). Consumer innovation in the poor versus rich world: Some differences and similarities. In Lead market India: Key elements and corporate perspectives for frugal innovations (pp. 97--117)
Vancouver
Praceus S, Herstatt C. Consumer innovation in the poor versus rich world: Some differences and similarities. In Lead market India: Key elements and corporate perspectives for frugal innovations. 2016. p. 97--117
Bibtex
@inbook{e961a8e9ef1342298082efec336d9c98,
title = "Consumer innovation in the poor versus rich world: Some differences and similarities",
author = "Sarah Praceus and Cornelius Herstatt",
year = "2016",
language = "English",
pages = "97----117",
booktitle = "Lead market India: Key elements and corporate perspectives for frugal innovations",
}
RIS
TY - CHAP
T1 - Consumer innovation in the poor versus rich world: Some differences and similarities
AU - Praceus, Sarah
AU - Herstatt, Cornelius
PY - 2016
Y1 - 2016
M3 - Chapter
SP - 97
EP - 117
BT - Lead market India: Key elements and corporate perspectives for frugal innovations
ER -