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Study 1: the bottom of the pyramid market as a source for disruptive innovations

Research output: Contributions to collected editions/works › Chapter › peer-review

Authors

  • Aditi Ramdorai
  • Cornelius Herstatt
Original languageEnglish
Title of host publicationFrugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation
Publication date2015
Pages47--74
Publication statusPublished - 2015

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