Communicating CCS: Applying communications theory to public perceptions of carbon capture and storage
Research output: Journal contributions › Journal articles › Research › peer-review
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In: International Journal of Greenhouse Gas Control, Vol. 5, No. 6, 11.2011, p. 1651-1662.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Communicating CCS
T2 - Applying communications theory to public perceptions of carbon capture and storage
AU - Brunsting, S.
AU - Upham, Paul
AU - Dütschke, E.
AU - De Best Waldhober, M.
AU - Oltra, C.
AU - Desbarats, J.
AU - Riesch, H.
AU - Reiner, D.
PY - 2011/11
Y1 - 2011/11
N2 - Although prior studies provide some insight into the effects of communication factors such as source credibility and argument strength on public perceptions of CCS, comparisons and integration of insights from these studies is complicated by the multitude of different and interdependent factors that influence communication outcomes. Here we provide an overview of these factors, structured in terms of a communications matrix and drawing on experience with CCS projects and studies to date. Using the matrix we organize empirical findings of the effects of four major communication input factors (source, message, channel, receiver) on communication output factors such as, attention, interest, understanding, and attitudes. The resulting 'map' of opinion shapers may guide development of public communication, engagement, and participation in CCS projects. The key message to communicators is that by knowing how input factors influence output factors, it can be decided which features are useful to achieve an intended communication outcome. Obtaining knowledge of input-output interactions requires early public engagement to explore public needs and concerns. Critical to the communication outcome is the extent to which CCS communication is an informed, open and objective public discussion process in which different views on the technology are acknowledged.
AB - Although prior studies provide some insight into the effects of communication factors such as source credibility and argument strength on public perceptions of CCS, comparisons and integration of insights from these studies is complicated by the multitude of different and interdependent factors that influence communication outcomes. Here we provide an overview of these factors, structured in terms of a communications matrix and drawing on experience with CCS projects and studies to date. Using the matrix we organize empirical findings of the effects of four major communication input factors (source, message, channel, receiver) on communication output factors such as, attention, interest, understanding, and attitudes. The resulting 'map' of opinion shapers may guide development of public communication, engagement, and participation in CCS projects. The key message to communicators is that by knowing how input factors influence output factors, it can be decided which features are useful to achieve an intended communication outcome. Obtaining knowledge of input-output interactions requires early public engagement to explore public needs and concerns. Critical to the communication outcome is the extent to which CCS communication is an informed, open and objective public discussion process in which different views on the technology are acknowledged.
KW - CCS
KW - Communication
KW - Perceptions
KW - Sustainability sciences, Communication
UR - http://www.scopus.com/inward/record.url?scp=81455141212&partnerID=8YFLogxK
U2 - 10.1016/j.ijggc.2011.09.012
DO - 10.1016/j.ijggc.2011.09.012
M3 - Journal articles
AN - SCOPUS:81455141212
VL - 5
SP - 1651
EP - 1662
JO - International Journal of Greenhouse Gas Control
JF - International Journal of Greenhouse Gas Control
SN - 1750-5836
IS - 6
ER -