Colour and Organization Studies
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In: Organization Studies, Vol. 38, No. 10, 01.10.2017, p. 1467 - 1482.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Colour and Organization Studies
AU - Beyes, Timon
PY - 2017/10/1
Y1 - 2017/10/1
N2 - Colour is inescapable. It fills and forms the world, shaping what can be felt and known, desired and expressed.It thus becomes social technology and organizational tool. At the same time, however, colour betrays,undermines and subverts the attempts to manage it. Based on an understanding of colour as aesthetic forceand medium of transformation, the essay presents a montage of scenes that set up encounters with whatcolour does: how it affects organization, and how it is affected by organization; how it organizes what is givento perception, knowledge and organization itself, and how it is reorganized in return.
AB - Colour is inescapable. It fills and forms the world, shaping what can be felt and known, desired and expressed.It thus becomes social technology and organizational tool. At the same time, however, colour betrays,undermines and subverts the attempts to manage it. Based on an understanding of colour as aesthetic forceand medium of transformation, the essay presents a montage of scenes that set up encounters with whatcolour does: how it affects organization, and how it is affected by organization; how it organizes what is givento perception, knowledge and organization itself, and how it is reorganized in return.
KW - Digital media
KW - aesthetics
KW - Benjamin
KW - chromatics
KW - colour
KW - Goethe
KW - organization studies
UR - http://www.scopus.com/inward/record.url?scp=85031428632&partnerID=8YFLogxK
U2 - 10.1177/0170840616663240
DO - 10.1177/0170840616663240
M3 - Journal articles
VL - 38
SP - 1467
EP - 1482
JO - Organization Studies
JF - Organization Studies
SN - 0170-8406
IS - 10
ER -