Colour and Organization Studies
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Authors
Colour is inescapable. It fills and forms the world, shaping what can be felt and known, desired and expressed.
It thus becomes social technology and organizational tool. At the same time, however, colour betrays,
undermines and subverts the attempts to manage it. Based on an understanding of colour as aesthetic force
and medium of transformation, the essay presents a montage of scenes that set up encounters with what
colour does: how it affects organization, and how it is affected by organization; how it organizes what is given
to perception, knowledge and organization itself, and how it is reorganized in return.
It thus becomes social technology and organizational tool. At the same time, however, colour betrays,
undermines and subverts the attempts to manage it. Based on an understanding of colour as aesthetic force
and medium of transformation, the essay presents a montage of scenes that set up encounters with what
colour does: how it affects organization, and how it is affected by organization; how it organizes what is given
to perception, knowledge and organization itself, and how it is reorganized in return.
Original language | English |
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Journal | Organization Studies |
Volume | 38 |
Issue number | 10 |
Pages (from-to) | 1467 - 1482 |
Number of pages | 16 |
ISSN | 0170-8406 |
DOIs | |
Publication status | Published - 01.10.2017 |
- Digital media - aesthetics, Benjamin, chromatics, colour, Goethe, organization studies