TY - JOUR

T1 - Colour and Organization Studies

AU - Beyes, Timon

PY - 2017/10/1

Y1 - 2017/10/1

N2 - Colour is inescapable. It fills and forms the world, shaping what can be felt and known, desired and expressed.It thus becomes social technology and organizational tool. At the same time, however, colour betrays,undermines and subverts the attempts to manage it. Based on an understanding of colour as aesthetic forceand medium of transformation, the essay presents a montage of scenes that set up encounters with whatcolour does: how it affects organization, and how it is affected by organization; how it organizes what is givento perception, knowledge and organization itself, and how it is reorganized in return.

AB - Colour is inescapable. It fills and forms the world, shaping what can be felt and known, desired and expressed.It thus becomes social technology and organizational tool. At the same time, however, colour betrays,undermines and subverts the attempts to manage it. Based on an understanding of colour as aesthetic forceand medium of transformation, the essay presents a montage of scenes that set up encounters with whatcolour does: how it affects organization, and how it is affected by organization; how it organizes what is givento perception, knowledge and organization itself, and how it is reorganized in return.

KW - Digital media

KW - aesthetics

KW - Benjamin

KW - chromatics

KW - colour

KW - Goethe

KW - organization studies

UR - http://www.scopus.com/inward/record.url?scp=85031428632&partnerID=8YFLogxK

U2 - 10.1177/0170840616663240

DO - 10.1177/0170840616663240

M3 - Journal articles

VL - 38

SP - 1467

EP - 1482

JO - Organization Studies

JF - Organization Studies

SN - 0170-8406

IS - 10

ER -