Bottom of the pyramid concept: Taking stock
Research output: Contributions to collected editions/works › Chapter › peer-review
Standard
Bottom of the pyramid concept: Taking stock. / Ramdorai, Aditi; Herstatt, Cornelius.
Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation. 2015. p. 7--25.
Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation. 2015. p. 7--25.
Research output: Contributions to collected editions/works › Chapter › peer-review
Harvard
Ramdorai, A & Herstatt, C 2015, Bottom of the pyramid concept: Taking stock. in Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation. pp. 7--25.
APA
Ramdorai, A., & Herstatt, C. (2015). Bottom of the pyramid concept: Taking stock. In Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation (pp. 7--25)
Vancouver
Ramdorai A, Herstatt C. Bottom of the pyramid concept: Taking stock. In Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation. 2015. p. 7--25
Bibtex
@inbook{9f9048f7ad954721af8c7d024d448601,
title = "Bottom of the pyramid concept: Taking stock",
author = "Aditi Ramdorai and Cornelius Herstatt",
year = "2015",
language = "English",
pages = "7----25",
booktitle = "Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation",
}
RIS
TY - CHAP
T1 - Bottom of the pyramid concept: Taking stock
AU - Ramdorai, Aditi
AU - Herstatt, Cornelius
PY - 2015
Y1 - 2015
M3 - Chapter
SP - 7
EP - 25
BT - Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation
ER -