Bottom of the pyramid concept: Taking stock

Research output: Contributions to collected editions/worksChapterpeer-review

Authors

  • Aditi Ramdorai
  • Cornelius Herstatt
Original languageEnglish
Title of host publicationFrugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation
Publication date2015
Pages7--25
Publication statusPublished - 2015