Browse by research area

  1. From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing

    Reinartz, W. & Imschloß, M., 01.05.2017, In: NIM Marketing Intelligence Review. 9, 1, p. 42-47 6 p.

    Research output: Journal contributionsJournal articlesResearch

  2. Einfluss von (digitalen) Displays auf das Kundenverhalten am POS

    Imschloß, M., Stüber, E. & Plitzko, R., 2018, In: Marketing Review St. Gallen. 33, 6, p. 10-16 7 p.

    Research output: Journal contributionsJournal articlesResearch

  3. How Music Touches: Investigating the Influence of Sounds on Haptics

    Homburg, C., Imschloß, M. & Kuehnl, C., 2014, Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (eds.). Orlando: American Marketing Association, p. C80-C81 2 p. (MA Educators Proceedings; vol. 25).

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearch

  4. Published

    Discovering Workscapes: An investigation of collective workspaces

    Ahmed-Brakel, F., Cnossen, B. & Schlegelmilch, J., 29.12.2020, Collaborative Spaces at Work: Innovation, Creativity and Relations. Montanari, F., Mattarelli, E. & Chiara, A. (eds.). Milton Park: Routledge Taylor & Francis Group, p. 2-13 12 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  5. Published

    Crowdfunding for Responsible Entrepreneurship

    Tenner, I. M. & Hörisch, J., 10.10.2020, Responsible Entrepreneurship: Verantwortlich handeln in einer globalisierten Welt. Pechlaner, H. & Speer, S. (eds.). Wiesbaden: Springer Gabler, p. 117-134 (Entrepreneurial Management und Standortentwicklung)(Research).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  6. Published

    Purchasing unpackaged food products: An empirical analysis of personal norms and contextual barriers

    Marken, G. H. & Hörisch, J., 01.12.2019, In: NachhaltigkeitsManagementForum. 27, 3-4, p. 165-175 11 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  7. Published
  8. Published

    Crowdfunding sustainable entrepreneurship: What are the characteristics of crowdfunding investors?

    Tenner, I. M. & Hörisch, J., 25.03.2021, In: Journal of Cleaner Production. 290, 9 p., 125667.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  9. Published

    Why a Systematic Investigation of Production Planning and Control Procedures is Needed for the Target-oriented Configuration of PPC

    Mütze, A., Hillnhagen, S., Schäfers, P., Schmidt, M. & Nyhuis, P., 14.12.2020, 2020 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2020: 14 - 17 December 2020. Piscataway: IEEE - Institute of Electrical and Electronics Engineers Inc., p. 103-107 5 p. 9309885. (IEEE International Conference on Industrial Engineering and Engineering Management; vol. 2020-December).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  10. Published

    Mapping Swap Rate Projections on Bond Yields Considering Cointegration: An Example for the Use of Neural Networks in Stress Testing Exercises

    Stege, N., Wegener, C., Basse, T. & Kunze, F., 02.2021, In: Annals of Operations Research. 297, 1-2, p. 309-321 13 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

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