Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

Widdecke, K. A., Keller, W. I. Y., Gedenk, K. & Deleersnyder, B., 06.2023, In: International Journal of Research in Marketing. 40, 2, p. 455-474 20 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Gender diversity in academic publishing—comment on Galak and Kahn (2021)

Keller, W. I. Y., Müller, F., Stromberg, M. & Papies, D., 09.2021, In: Marketing Letters. 32, 3, p. 325-336 12 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Glue Embolization of Gastroesophageal Varices during Transjugular Intrahepatic Portosystemic Shunt (TIPS) Improves Survival Compared to Coil-only Embolization—A Single-Center Retrospective Study

Wolter, K., Praktiknjo, M., Boie, J., Decker, G., Nadal, J., Jansen, C., Keller, W. I. Y., Meyer, C., Trebicka, J., Attenberger, U. & Thomas, D., 08.2021, In: CardioVascular and Interventional Radiology. 44, 8, p. 1240-1250 11 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Price Promotions and Popular Events

Keller, W. I. Y., Deleersnyder, B. & Gedenk, K., 01.01.2019, In: Journal of Marketing. 83, 1, p. 73-88 16 p.

Research output: Journal contributions › Journal articles › Research › peer-review