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Verena Batt

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Prof. Dr. Verena Batt

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    1. Journal articles › Research › Peer-reviewed

    2. Swissness Communication and its Impact on Consumer-Brand Relationships

      Bruhn, M. & Batt, V., 01.2015, In: Die Unternehmung. 69, 2, p. 116-131 16 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

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