Sigrid Bekmeier-Feuerhahn
Prof. Dr.
- 2016
School of Management and Technology (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Deputy member)
02.2016 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
College (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
- 2015
Kulturmarketing: Theorien, Strategien und Gestaltungsinstrumente
Sigrid Bekmeier-Feuerhahn (Lecturer)
13.11.2015 → 12.12.2015Activity: Talk or presentation › Guest lectures › Education
22. Jahrestagung der DGPuK-Fachgruppe PR und Organisationskommunikation - 2015
Sigrid Bekmeier-Feuerhahn (Speaker), Christian Rudeloff (Speaker), Jana Kollat (Coauthor) & Jörg Sikkenga (Coauthor)
05.11.2015 → 07.11.2015Activity: Participating in or organising an academic or articstic event › Conferences › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Ella-Sophie Hannemann (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception
Paula Maria Bögel (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
02.06.2015 → 05.06.2015Activity: Talk or presentation › Conference Presentations › Research
Perspectives on sustainable consumption - SCP 2015
Paula Maria Bögel (Participant), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
20.04.2015 → 24.04.2015Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
CSR communcation: trigger of crisis risk?
Regine Herbrik (Speaker), Paula Maria Bögel (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Influence of prior-held beliefs on consumers' evaluation of CSR reports
Regine Herbrik (Speaker), Paula Maria Bögel (Speaker), Regine Herbrik (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
9. Jahrestagung des Fachverbandes Kulturmanagement - 2015
Sigrid Bekmeier-Feuerhahn (Organiser)
15.01.2015 → 17.01.2015Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Zeitschrift für Kulturmanagement: Kunst, Politik, Wirtschaft und Gesellschaft (Journal)
Sigrid Bekmeier-Feuerhahn (Reviewer)
01.2015Activity: Publication peer-review and editorial work › Peer review of publicationen › Transfer
- 2014
Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication
Paula Maria Bögel (Speaker), Regine Herbrik (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
08.10.2014 → 09.10.2014Activity: Talk or presentation › Conference Presentations › Research
43rd Annual Conference of the European Marketing Academy - EMAC 2014
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Andreas Heinen (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Presentations (poster etc.) › Research
Marketing of Public and Non-Profit Organisations Understanding Audiences and how to Persuade them in Public and NPO
Sigrid Bekmeier-Feuerhahn (Speaker)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
“No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives
Nadine Ober-Heilig (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
8. Jahrestagung des Fachverbandes Kulturmanagement 2014
Sigrid Bekmeier-Feuerhahn (Organiser)
16.01.2014 → 18.01.2014Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
- 2013
Doktorandenwerkstatt 2013
Sigrid Bekmeier-Feuerhahn (Organiser), Sevda Helpap (Participant), Ulrike Adam (Participant), Nadine Ober-Heilig (Participant), Andreas Heinen (Participant) & Paula Maria Bögel (Participant)
07.11.2013 → 09.11.2013Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research