Sigrid Bekmeier-Feuerhahn
Prof. Dr.
- Management studies
Research areas
- 2018
47th Annual Conference of European Marketing Academy - EMAC 2018
Batt, V. (Participant) & Bekmeier-Feuerhahn, S. (Participant)
30.05.2018 → 01.06.2018Activity: Participating in or organising an academic or articstic event › Conferences › Research
"Commited by Tradition. Value Orientations as Influencing Factors in Sustainable Clothing Consumption"
Niehuis, E. (Speaker), Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China
Batt, V. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)
29.05.2018Activity: Talk or presentation › Conference Presentations › Research
"Exploring Gender Stereotypes in Clothing Consumption from a Sustainability Marketing Persepective"
Wallaschkowski, S. (Speaker), Niehuis, E. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
Fakultät MT allgemein (Organisational unit)
Bekmeier-Feuerhahn, S. (Deputy member)
01.04.2018 → 31.03.2022Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Leuphana Universität Lüneburg (Organisational unit)
Bekmeier-Feuerhahn, S. (Member)
2018 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Leuphana Universität Lüneburg (Organisational unit)
Bekmeier-Feuerhahn, S. (Member)
2018 → 2019Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Professional School (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2018 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2018 → 31.03.2022Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
- 2017
Mythos Publikum
Bekmeier-Feuerhahn, S. (Speaker)
05.12.2017 → 06.12.2017Activity: Participating in or organising an academic or articstic event › Conferences › Research
Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison
Bögel, P. M. (presenter) & Bekmeier-Feuerhahn, S. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison
Bögel, P. M. (presenter), Cotton-Chan, V. Y. K. (Coauthor), Ulsamer, L. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
Online CSR communication in German-speaking countries ('DACH-region')
Hetze, K. (presenter), Bekmeier-Feuerhahn, S. (Coauthor), Glock, Y. (Coauthor) & Bögel, P. M. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Satisfying employees' needs by doing good? Employees' perceived benefits by participating in CSR
Koch, C. (presenter), Bekmeier-Feuerhahn, S. (Coauthor), Bögel, P. M. (Speaker) & Adam, U. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
The Heterogeneity of Sustainability Attitudes: Findings from a Cross-Country Study
Bögel, P. M. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor), Brstilo Lovric, I. (Coauthor) & Sippel, C. (Coauthor)
30.08.2017 → 01.09.2017Activity: Talk or presentation › Conference Presentations › Research
Annual Conference of the European Marketing Academy - EMAC 2017
Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Wallaschkowski, S. (Coauthor)
23.05.2017 → 26.05.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Institute of Management and Organization (Organisational unit)
Bekmeier-Feuerhahn, S. (Member)
2017 → 2022Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
- 2016
DERMARKENTAG2016
Ober-Heilig, N. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Kollat, J. (Coauthor)
29.09.2016 → 30.09.2016Activity: Participating in or organising an academic or articstic event › Conferences › Research
20th EMAN Conference 2016
Hetze, K. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
22.09.2016 → 23.09.2016Activity: Participating in or organising an academic or articstic event › Conferences › Research
7th International Conference on Corporate Sustainability and Responsibility
Hetze, K. (Speaker), Bögel, P. M. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)
14.09.2016 → 16.09.2016Activity: Participating in or organising an academic or articstic event › Conferences › Research