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Sigrid Bekmeier-Feuerhahn

Prof. Dr.

Sigrid Bekmeier-Feuerhahn

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Prof. Dr. Sigrid Bekmeier-Feuerhahn

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  1. Conference Presentations

  2. CSR communcation: trigger of crisis risk?

    Herbrik, R. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)

    20.02.2015 → 21.02.2015

    Activity: Talk or presentation › Conference Presentations › Research

  3. Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison

    Bögel, P. M. (presenter), Cotton-Chan, V. Y. K. (Coauthor), Ulsamer, L. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)

    21.09.2017 → 23.09.2017

    Activity: Talk or presentation › Conference Presentations › Research

  4. Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Batt, V. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)

    29.05.2018

    Activity: Talk or presentation › Conference Presentations › Research

  5. "Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption"

    Wallaschkowski, S. (Speaker), Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    09.07.2018 → 12.07.2018

    Activity: Talk or presentation › Conference Presentations › Research

  6. "Gender Specific Values in Sustainable Clothing Consumption"

    Niehuis, E. (Speaker), Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    27.06.2018 → 30.06.2018

    Activity: Talk or presentation › Conference Presentations › Research

  7. How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception

    Bögel, P. M. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)

    02.06.2015 → 05.06.2015

    Activity: Talk or presentation › Conference Presentations › Research

  8. Influence of prior-held beliefs on consumers' evaluation of CSR reports

    Herbrik, R. (Speaker), Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)

    20.02.2015 → 21.02.2015

    Activity: Talk or presentation › Conference Presentations › Research

  9. Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication

    Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)

    08.10.2014 → 09.10.2014

    Activity: Talk or presentation › Conference Presentations › Research

  10. Marketing of Public and Non-Profit Organisations Understanding Audiences and how to Persuade them in Public and NPO

    Bekmeier-Feuerhahn, S. (Speaker)

    03.06.2014 → 06.06.2014

    Activity: Talk or presentation › Conference Presentations › Research

  11. “No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives

    Ober-Heilig, N. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)

    03.06.2014 → 06.06.2014

    Activity: Talk or presentation › Conference Presentations › Research

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