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Sigrid Bekmeier-Feuerhahn

Prof. Dr.

Sigrid Bekmeier-Feuerhahn

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Prof. Dr. Sigrid Bekmeier-Feuerhahn

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    1. Conference Presentations

    2. CSR communcation: trigger of crisis risk?

      Regine Herbrik (Speaker), Paula Maria Bögel (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)

      20.02.2015 → 21.02.2015

      Activity: Talk or presentation › Conference Presentations › Research

    3. Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison

      Paula Maria Bögel (presenter), Valentina Yee Kwan Cotton-Chan (Coauthor), L. Ulsamer (Coauthor) & Sigrid Bekmeier-Feuerhahn (Coauthor)

      21.09.2017 → 23.09.2017

      Activity: Talk or presentation › Conference Presentations › Research

    4. Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

      Verena Batt (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)

      29.05.2018

      Activity: Talk or presentation › Conference Presentations › Research

    5. "Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption"

      Stephan Wallaschkowski (Speaker), Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

      09.07.2018 → 12.07.2018

      Activity: Talk or presentation › Conference Presentations › Research

    6. "Gender Specific Values in Sustainable Clothing Consumption"

      Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

      27.06.2018 → 30.06.2018

      Activity: Talk or presentation › Conference Presentations › Research

    7. How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception

      Paula Maria Bögel (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)

      02.06.2015 → 05.06.2015

      Activity: Talk or presentation › Conference Presentations › Research

    8. Influence of prior-held beliefs on consumers' evaluation of CSR reports

      Regine Herbrik (Speaker), Paula Maria Bögel (Speaker), Regine Herbrik (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)

      20.02.2015 → 21.02.2015

      Activity: Talk or presentation › Conference Presentations › Research

    9. Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication

      Paula Maria Bögel (Speaker), Regine Herbrik (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)

      08.10.2014 → 09.10.2014

      Activity: Talk or presentation › Conference Presentations › Research

    10. Marketing of Public and Non-Profit Organisations Understanding Audiences and how to Persuade them in Public and NPO

      Sigrid Bekmeier-Feuerhahn (Speaker)

      03.06.2014 → 06.06.2014

      Activity: Talk or presentation › Conference Presentations › Research

    11. “No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives

      Nadine Ober-Heilig (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)

      03.06.2014 → 06.06.2014

      Activity: Talk or presentation › Conference Presentations › Research

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