Monika Imschloß
Prof. Dr.
- Management studies
- Psychology
Research areas
Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness
Imschloss, M. & Kuehnl, C., 01.12.2019, In: Journal of Retailing. 95, 4, p. 158-169 12 p.Research output: Journal contributions › Journal articles › Research › peer-review
Einfluss von (digitalen) Displays auf das Kundenverhalten am POS
Imschloß, M., Stüber, E. & Plitzko, R., 2018, In: Marketing Review St. Gallen. 33, 6, p. 10-16 7 p.Research output: Journal contributions › Journal articles › Research
Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations
Wiegand, N. & Imschloss, M., 01.11.2021, In: Journal of Interactive Marketing. 56, 1, p. 18-40 23 p.Research output: Journal contributions › Journal articles › Research › peer-review
Don't ignore the floor: Exploring multisensory atmospheric congruence between music and flooring in a retail environment
Imschloss, M. & Kuehnl, C., 01.10.2017, In: Psychology and Marketing. 34, 10, p. 931-945 15 p.Research output: Journal contributions › Journal articles › Research › peer-review
Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments
Homburg, C., Imschloß, M. & Kuehnl, C., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (ed.). Lisbon: European Marketing Academy, p. 213-214 2 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research