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Maximilian Wagenknecht

Maximilian Wagenknecht

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Maximilian Wagenknecht

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    1 - 4 out of 4Page size: 10
    1. 2023
    2. Published

      Lean Social Media Communication Strategies for SMEs: Exploring the Field of Risk-Adjusted Lean Social Media Communication Strategies in the Context of the Lean Startup Method for SMEs

      Kizilkan, K. & Wagenknecht, M., 06.11.2023, De Gruyter Handbook of SME Entrepreneurship. Dabić, M. & Kraus, S. (eds.). Berlin: Walter de Gruyter GmbH, p. 201-239 39 p. (De Gruyter Handbooks in Business, Economics and Finance).

      Research output: Contributions to collected editions/works › Chapter › peer-review

    3. Published

      Management der Chancen und Risiken des Customer Involvement in jungen Unternehmen

      Schulte, R. & Wagenknecht, M., 2023, In: Zeitschrift für KMU und Entrepreneurship. 71, 2, p. 171-179 9 p.

      Research output: Journal contributions › Journal articles › Research

    4. 2022
    5. Published

      Risikomanagement bei Startups

      Schulte, R. & Wagenknecht, M., 01.07.2022, In: Zeitschrift für KMU und Entrepreneurship. 70, 3-4, p. 243-252 10 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    6. 2016
    7. Published

      Eine wichtige Entscheidung

      Wagenknecht, M., 15.11.2016, Compact Teaching Reality: CTR-Business-Cases. Becker, M. (ed.). Norderstedt: Books on Demand GmbH, p. 65-70 6 p. (Fallstudien zur Betriebswirtschaftslehre; vol. 2).

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research