Professorship for Corporate Management, Strategy and Organisation
Organisational unit: Section
- 2024
- Published
Purchase intention and attitude towards advertisements on Instagram: an empirical study using Instagram Stories
Woo, L. J. & Suessmair, A., 05.2024, In: International Journal of Economics and Business Research. 27, 3, p. 434-471 38 p.Research output: Journal contributions › Journal articles › Research › peer-review
- 2021
- Published
The economic and psychological effects of cash transfers in development cooperation
Münchau, K. & Süßmair, A., 01.01.2021, In: International Journal of Economics and Business Research. 21, 4, p. 433-457 25 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
Video Game Microtransactions & Loot Boxes - An Empirical Study on the Effectiveness of Social Responsibility Measures
Porath, J. & Süßmair, A., 2021, Gamification and Social Networks : in Education. Bakan, U. & Berkeley, S. (eds.). London: Macro World Publishing, p. 19-52 34 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
- 2018
- Published
Wertbeitrag des Human Resource Managements aus ökonomischer Sicht
Süßmair, A., 2018, Psychologie im Human Resource Management: Ein Lehrbuch für Hochschule und Praxis. Bildat, L. & Warszta, T. (eds.). Lengerich: Pabst Science Publishers, p. 467-488 26 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Education
- 2017
- Published
Perceived Price Fairness in Pay-What-You-Want: A Multi-Country Study
Bettray, J., Süßmair, A. & Dorn, T., 27.05.2017, In: American Journal of Industrial and Business Management. 7, 5, p. 711-734 24 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
The Effects of Altruism and Social Background in an Online-Based, Pay-What-You-Want Situation
Peschla, H., Süßmair, A. & Meier, G., 31.03.2017, In: American Journal of Industrial and Business Management. 7, 3, p. 245-269 25 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
Determinants in Pay-What-You-Want Pricing Decisions—A Cross-Country Study
Dorn, T. & Süßmair, A., 28.02.2017, In: American Journal of Industrial and Business Management. 7, 2, p. 115-142 28 p.Research output: Journal contributions › Journal articles › Research › peer-review
- 2016
- Published
Is it really worth it? A test of pay-what-you-want pricing strategies in a German consumer behaviour context
Dorn, T. & Süßmair, A., 2016, In: Global Business and Economics Review. 18, 1, p. 82-100 19 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
The relationship between corporate social and financial performance
Süßmair, A. & Fronzek, A., 2016, Corporate Social Performance: Reflecting on the past and investing in the future. Stachowicz-Stanusch, A. (ed.). Charlotte, NC, USA: Information Age Publishing, p. 117-140 24 p. (Contemporary Perspectives in Corporate Social Performance and Policy).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
- 2015
- Published
The Effects of Social Interaction and Social Norm Compliance in Pay-What-You-Want Situations
Hilbert, L. P. & Süßmair, A., 08.2015, In: American Journal of Industrial and Business Management. 5, 8, p. 548-556 9 p.Research output: Journal contributions › Journal articles › Research › peer-review