Professorship of Business Management, in Particular Strategic Management

Organisational unit: Section

Organisation profile

The Otto Group Chair of Strategic Management directed by Prof. Dr. Markus Reihlen focusses its research and teaching activities on various areas of management, in particular strategic and international management, entrepreneurship, organization design, and the management of professional service firms. Our research and teaching agenda is best described as interdisciplinary embedded in various local, national, and international networks. We work with a broad range of theoretical frameworks from sociology, economics, and organizational psychology. Our teaching philosophy reflects the interests in situated and collaborative learning. Instead of applying the frontal teaching method, we prefer student-centered teaching that encourages critical reflection and learning by both students and instructors.
The Otto Group Chair contributes to various teaching programs for undergraduate, graduate, and doctorate students at Leuphana University of Lüneburg. Among others, the chair is in charge of the extra-occupational MBA in Strategic Management for future leaders at the Otto Group and is involved in various university-industry-cooperations with companies.

Continuing education products

The international MBA in Strategic Management - a programme for Professionals

Business Development, Corporate Development and Strategy are combined with one another in the MBA Programme in Strategic Management.

The programme will familiarise you with classic theories of business development and strategic management while teaching you how to successfully apply the methods and tools of a manager internationally. Within the context of your own career experience, you will be encouraged to adopt different points of view as you reflect on factors relevant to success in general management and strategic management in particular, together with corporate development. The MBA Programme in Strategic Management takes a targeted approach to developing your personal and substantive skills further, so that you can approach situations not as invariable givens but as opportunities in which to seize the initiative and actively take charge.

English-language instruction in the MBA Programme in Strategic Management was originally developed in co-operation with the Otto Group under academic supervision of Leuphana University and has been accredited by FIBAA as exceeding the relevant quality requirements. From April 2013, the MBA in Strategic Management will also be available for external applicants as well as for employees of other co-operation partners.

  1. 2002
  2. Published

    Das heterarchische Unternehmen

    Reihlen, M. & Rohde, A., 2002, In: Lernende Organisation. 8, p. 30-34 5 p.

    Research output: Journal contributionsJournal articlesResearch

  3. Published

    Planung

    Reihlen, M., 2002, Handwörterbuch Unternehmensrechnung und Controlling. Küpper, H-U. & Wagenhofer, A. (eds.). 4. ed. Stuttgart: Schäffer-Poeschel Verlag, p. 1439-1449 11 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  4. Published

    Strategisches Logistikmanagement

    Delfmann, W. & Reihlen, M., 2002, Handbuch Logistik. Arnold, D., Isermann, H., Kuhn, A., Furmans, K. & Tempelmeier, H. (eds.). Heidelberg: Springer, p. D1/17-24 8 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesEducation

  5. 2001
  6. Published

    European Management Styles: Drawing a Picture of Differences

    Reihlen, M., 2001, In: European Business Forum. Spring 2001, p. 59-62 4 p.

    Research output: Journal contributionsJournal articlesResearch

  7. Published

    Kooperationen von Managementberatungsunternehmen: Eine explorative Untersuchung

    Nikolova, N., Reihlen, M. & Stoyanov, K., 2001, Köln: Seminar für Allgemeine Betriebswirtschaftslehre, Unternehmensführung und Logistik, Universität Köln, 46 p. (Arbeitsberichte des Seminars für Allgemeine Betriebswirtschaftslehre, Betriebswirtschaftliche Planung und Logistik der Universität zu Köln; vol. 103).

    Research output: Working paperWorking papers

  8. Published

    Phänomenologischer versus technologischer Ansatz für das Wissensmanagement in Unternehmen: Eine kritisch-konstruktive Auseinandersetzung mit J.-C. Spenders Konzept der Knowledge-based Theory of the Firm

    Reihlen, M. & Sikora, K., 2001, Wissen in Unternehmen: Konzepte, Maßnahmen, Methoden. Schreyögg, G. (ed.). Berlin: Erich Schmidt Verlag, p. 119-159 41 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  9. Published

    The Breadth of Diversity: European Management Styles

    Reihlen, M., 2001, Challenge Europe. Balster, E., Giesen, B. & Siegler, T. (eds.). 4. ed. Köln: Staufenbiel Institut fur Studien- und Berufsplanung GmbH, p. 183-188 6 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  10. 2000
  11. Published

    Clegg, Stewart: Modern Organizations

    Reihlen, M., 2000, Hauptwerke der Organisationstheorie. Türk, K. (ed.). Wiesbaden: Westdeutscher Verlag, p. 84-86 3 p. (WV-Studium; vol. 186).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  12. Published

    Versorgungslogistik in der Zigarettenindustrie: Das Distributionskonzept der Reemtsma Cigarettenfabriken GmbH

    Wegner, U., 2000, Informationsmanagement im Verkehr. Daduna, J. R. & Voß, S. (eds.). Heidelberg: Physica-Verlag, p. 331-344 12 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  13. 1999
  14. Published

    Moderne, Postmoderne und heterarchische Organisation

    Reihlen, M., 1999, Organisation und Postmoderne. : Grundfragen, Analysen und Perspektiven. Schreyögg, G. (ed.). Berlin: Gabler Verlag, p. 265-303 39 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch