Professorship for Business Administration, in Particular Marketing

Organisational unit: Section

Topics

Die Professur für Betriebswirtschaftslehre, insbesondere Marketing beschäftigt sich mit den Grundlagen der Betriebswirtschaft - insbesondere des Marketings - im Bereich der Wirtschaftspsychologie, Strategischem Marketing, Vertriebspolitik, Konsumentenverhalten und Kundenbindung, Kommunikationspolitik, Werbewirkungsforschung, Non-Profit-Marketing und Konfliktmanagement. Forschungsschwerpunkt ist das Customer Relationship Management.

  1. 2023
  2. Handelskongress Deutschland

    Kerstin Brockelmann (Participant)

    15.11.202316.11.2023

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  3. 2022
  4. Konferenz - Deutscher Marketingtag 2022

    Kerstin Brockelmann (Participant)

    02.11.202205.11.2022

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  5. AfM-Jahrestagung 2022

    Kerstin Brockelmann (Participant)

    12.05.202214.05.2022

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  6. 2021
  7. College (Organisational unit)

    Kerstin Brockelmann (Chair)

    01.08.2021 → …

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  8. Marketing Club Hamburg e.V. (External organisation)

    Kerstin Brockelmann (Member)

    01.01.2021 → …

    Activity: MembershipLearned societies and special interest organisationsTransfer

  9. Professional School (Organisational unit)

    Kerstin Brockelmann (Member)

    01.01.2021 → …

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  10. School of Management and Technology (Organisational unit)

    Kerstin Brockelmann (Member)

    01.01.2021 → …

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  11. 2020
  12. Gutachterin für ZEvA

    Kerstin Brockelmann (Reviewer)

    01.05.202031.05.2020

    Activity: Other expert activitiesAcademic ConsultantEducation

  13. College (Organisational unit)

    Kerstin Brockelmann (Member)

    01.01.202031.12.2020

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  14. College (Organisational unit)

    Kerstin Brockelmann (Coordinator)

    01.01.202031.12.2020

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

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