Professorship for Business Administration, in Particular Marketing
Organisational unit: Section
Topics
Die Professur für Betriebswirtschaftslehre, insbesondere Marketing beschäftigt sich mit den Grundlagen der Betriebswirtschaft - insbesondere des Marketings - im Bereich der Wirtschaftspsychologie, Strategischem Marketing, Vertriebspolitik, Konsumentenverhalten und Kundenbindung, Kommunikationspolitik, Werbewirkungsforschung, Non-Profit-Marketing und Konfliktmanagement. Forschungsschwerpunkt ist das Customer Relationship Management.
- 2023
Handelskongress Deutschland
Kerstin Brockelmann (Participant)
15.11.2023 → 16.11.2023Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
- 2022
Konferenz - Deutscher Marketingtag 2022
Kerstin Brockelmann (Participant)
02.11.2022 → 05.11.2022Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
AfM-Jahrestagung 2022
Kerstin Brockelmann (Participant)
12.05.2022 → 14.05.2022Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
- 2021
College (Organisational unit)
Kerstin Brockelmann (Chair)
01.08.2021 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Marketing Club Hamburg e.V. (External organisation)
Kerstin Brockelmann (Member)
01.01.2021 → …Activity: Membership › Learned societies and special interest organisations › Transfer
Professional School (Organisational unit)
Kerstin Brockelmann (Member)
01.01.2021 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
School of Management and Technology (Organisational unit)
Kerstin Brockelmann (Member)
01.01.2021 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
- 2020
Gutachterin für ZEvA
Kerstin Brockelmann (Reviewer)
01.05.2020 → 31.05.2020Activity: Other expert activities › Academic Consultant › Education
College (Organisational unit)
Kerstin Brockelmann (Member)
01.01.2020 → 31.12.2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
College (Organisational unit)
Kerstin Brockelmann (Coordinator)
01.01.2020 → 31.12.2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees