1. 2015
  2. Published

    The impact of TV ads on the individual user's online purchasing behavior

    Stange, M., 2015, 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015. Association for Information Systems, (2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  3. Published

    Unterstützung des Nachhaltigkeitsmanagements durch Unternehmensarchitekturmanagement: Ziele und Einsatzpotentiale

    Horlach, B. & Drews, P., 2015, Smart Enterprise Engineering: 12. Internationalen Tagung Wirtschaftsinformatik (WI 2015), Tagungsband. Thomas, O. & Teuteberg, F. (eds.). Universität Osnabrück, p. 1799-1813 15 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  4. Published

    Learning Analytics: Neue Wege der Erfolgsmessung von (E-)Learning (Teil 1)

    Groß, M. & Retslag, T., 04.2015, In: HR Performance. 2, p. 84-86 3 p.

    Research output: Journal contributionsJournal articlesTransfer

  5. Published

    Learning Analytics: Neue Wege der Erfolgsmessung von (E-)Learning (Teil2): E-Learning - die Erfolgsgeschichte geht weiter

    Groß, M. & Retslag, T., 05.2015, In: HR Performance. 03/2015, p. 62-65 4 p.

    Research output: Journal contributionsJournal articlesTransfer

  6. Published

    How Much Tracking Is Necessary? - The Learning Curve in Bayesian User Journey Analysis

    Stange, M. & Funk, B., 29.05.2015, Proceedings of the Twenty-Third European Conference on Information Systems. AIS eLibrary, 13 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  7. Published

    Universal Threshold Calculation for Fingerprinting Decoders using Mixture Models

    Schäfer, M., Mair, S., Berchtold, W. & Steinebach, M., 17.06.2015, Proceedings of the 3rd ACM Workshop on Information Hiding and Multimedia Security. Association for Computing Machinery, Inc, p. 109-114 6 p. (IH and MMSec 2015 - Proceedings of the 2015 ACM Workshop on Information Hiding and Multimedia Security).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  8. Published

    Digitale Exzellenz: Eine Bestandsaufnahme zur Digitalisierung deutscher Unternehmen und Behörden

    Böhmann, T., Drews, P. & Meyer-Blankart, C., 07.2015, Hamburg: Sopra Steria Consulting, 56 p.

    Research output: Working paperProject reportsTransfer

  9. Published

    Lernen in der digitalisierten Welt

    Groß, M., 09.2015, In: HR Performance. 6/2015, p. 20-23 4 p.

    Research output: Journal contributionsJournal articlesTransfer

  10. Published

    Constrained Independence for Detecting Interesting Patterns

    Delacroix, T., Boubekki, A., Lenca, P. & Lallich, S., 02.12.2015, 2015 IEEE International Conference on Data Science and Advanced Analytics (DSAA). Pasi, G., Kwok, J., Zaiane, O., Gallinari, P., Gaussier, E. & Cao, L. (eds.). IEEE - Institute of Electrical and Electronics Engineers Inc., 10 p. 7344897. (Proceedings of the 2015 IEEE International Conference on Data Science and Advanced Analytics, DSAA 2015).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  11. Published

    The Impact of TV Ads on the Individual User's Purchasing Behavior

    Stange, M., 15.12.2015, Thirty Sixth International Conference on Information Systems, Fort Worth 2015: ICIS 2015 Proceedings. A. F. I. S. (ed.). AIS eLibrary, 18 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review