Leuphana Universität Lüneburg
Organisational unit: Institution
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Wertermittlung von Mauerwerksbauten nach Vergleichswert, Sachwert und Ertragswert
Ohler, A., 2014, Mauerwerksbau aktuell 2014: Praxishandbuch für Architekten und Ingenieure. Graubner, C.-A., Rast, R. & Schneider, K.-J. (eds.). Berlin: Beuth Verlag, 15 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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Von der Schwierigkeit, in Europa eine nachhaltige berufliche Bildung ausfindig zu machen
Fischer, A., 28.07.2015, Lehrbuch europäische Berufsbildungspolitik: Grundlagen, Herausforderungen und Perspektiven. Bohlinger, S. & Fischer, A. (eds.). 1 ed. Bielefeld: WBV Bertelsmann Verlag, p. 313-336 24 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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The Impact of TV Ads on the Individual User's Purchasing Behavior
Stange, M., 15.12.2015, Thirty Sixth International Conference on Information Systems, Fort Worth 2015: ICIS 2015 Proceedings. A. F. I. S. (ed.). AIS eLibrary, 18 p.Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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Cross-Channel Real-Time Response Analysis
Funk, B. & Abou Nabout, N., 2016, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Busch, O. (ed.). Springer Verlag, p. 141-151 11 p. (Management for Professionals; vol. Part F582).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer
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"No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives
Ober-Heilig, N. & Bekmeier-Feuerhahn, S., 2014, Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
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Social Desirability and its Impact on Audience Research
Bekmeier-Feuerhahn, S., Bögel, P. M. & Heinen, A., 2014, Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
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Prefiguring Sustainability: Response-Ability & Spaces of Possibility
Kagan, S., 04.12.2015, Art for the Planet's Sake: Arts and Environment. Le Sourd, M. & Van Den Bergh , H. (eds.). Brussels: IETM, p. 29-32 4 p. (Fresh Perspectives; vol. 4).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
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Nachhaltiger Konsum – Der Unterschied zwischen subjektiv und objektiv um-weltfreundlichem Kaufverhalten
Haubach, C. & Moser, A., 2016, Forschung für Nachhaltigkeit an deutschen Hochschulen. Leal Filho, W. (ed.). Wiesbaden: Springer Spektrum, p. 297-311 15 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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Planificación urbana versus autoregulación: la ciudad de Fortaleza (Brasil) como tablero de juego de diferentes agentes
Rosner, W. & Vilsmaier, U., 15.10.2001, In: Scripta Nova. 5, 99.Research output: Journal contributions › Journal articles › Research › peer-review
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Das transdisziplinäre Lehrforschungsprojekt “Leben 2014”: Perspektiven der Regionalentwicklung in der Nationalparkregion "Hohe Tauern"
Vilsmaier, U. & Fromhold-Eisebith, M., 2004, Alpenwelt – Gebirgswelten: Inseln, Brücken, Grenzen ; Tagungsbericht und wissenschaftliche Abhandlungen. Gamerith, W., Messerli, P., Meusburger, P. & Wanner, H. (eds.). Heidelberg: Deutschen Gesellschaft für Geographie (DGfG), p. 407-416 10 p.Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review