Institute of Marketing - Leuphana Universität Lüneburg

Institute of Marketing

Organisational unit: Institute

Professorship for Business Administration, in Particular Marketing

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Research areas

Management studies
Business psychology

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https://www.leuphana.de/en/institutes/ifm.html

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Organisational unit

Institute of Marketing
- Professorship for Business Administration, in Particular Marketing

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Peer-reviewed

DOI

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Published
Die heimlichen Spielregeln der Karriere: wie Sie die ungeschriebenen Gesetze am Arbeitsplatz für Ihren Erfolg nutzen
Lürssen, J., 05.2002, München: Piper Verlag. 223 p. (Piper; vol. 3820)
Research output: Books and anthologies › Book
Published
The effect of trust on quality in the culturally diverse tourism industry
Bouncken, R. B., 01.09.2000, In: Journal of Quality Assurance in Hospitality and Tourism. 1, 3, p. 85-104 20 p.
Research output: Journal contributions › Journal articles › Research › peer-review

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