Marketing Theory, 1470-5931

Journal

  1. Scientific review articles › Research
  2. Published

    Value, values, symbols and outcomes

    Domegan, C., Haase, M., Kim, H., van den Heuvel, W. J., Kelleher, C., Maglio, P. P., Meynhardt, T., Ordanini, A. & Peñaloza, L., 01.06.2012, In : Marketing Theory. 12, 2, p. 207-211 5 p.

    Research output: Journal contributionsScientific review articlesResearch