The Impact of Academic Marketing Research on Practice

Activity: Talk or presentationConference PresentationsResearch

Werner J. Reinartz - Speaker

Nico Wiegand - Coauthor

Monika Imschloß - Coauthor

Maren Becker - Speaker

    29.05.2019

    Event

    48th Annual Conference of the European Marketing Academy - EMAC 2019

    28.05.1931.05.19

    Hamburg, Hamburg, Germany

    Event: Conference