The Impact of Academic Marketing Research on Practice

Activity: Talk or presentationConference PresentationsResearch

Werner J. Reinartz - Speaker

Nico Wiegand - Coauthor

Monika Imschloß - Coauthor

Maren Becker - Speaker

    29.05.2019

    Event

    48th Annual Conference of the European Marketing Academy - EMAC 2019

    28.05.1931.05.19

    Hamburg, Hamburg, Germany

    Event: Conference

    Recently viewed

    Researchers

    1. Björn Buß

    Publications

    1. Public understanding of climate change terminology in Germany
    2. Towards a future conceptualization of destination resilience
    3. How to estimate carabid biomass?—an evaluation of size-weight models for ground beetles (Coleoptera
    4. The multipole resonance probe: Evolution of a plasma sensor
    5. Sustainability-Oriented Innovation in SMEs
    6. Impact of wages and job levels on worker absenteeism
    7. Sensitivity of trace-element analysis by X-ray emission induced by 0.1-10 MeV electrons
    8. Invertebrate diversity and national responsibility for species conservation across Europe
    9. The legacy of war
    10. Lekcja 29-30
    11. Nitrogen fixation and carbon assimilation of the desert legume Tephrosia apollinea under PEG-induced osmotic stress
    12. Credit Constraints and Exports
    13. Gemeinsam glücklicher
    14. Reprint of
    15. What shapes ground beetle assemblages in a tree species-rich subtropical forest?
    16. Sponsoring, brand value and social media
    17. The Cox ring of the space of complete rank two collineations
    18. Copenhagen Diabetes Consensus (CODIAC) 2021
    19. The relationship between working alliance and client outcomes in coaching
    20. The spillover effect of mimicry: Being mimicked by one person increases prosocial behavior toward another person
    21. The Interplay Between Supply Chain Transparency and NGO Pressure
    22. Kultur in Interaktion
    23. Hydration and Dehydration of CaO/ Ca(OH)2 and CaCl2 / CaCl2 * 6 H2O– TGA/ DSC studies
    24. The impacts of rare disasters on asset returns and risk premiums in advanced economies (1870–2015)
    25. Verkleben
    26. Gynandromorphy in Eulaema atleticana Nemésio (Apidae, Euglossini)
    27. Crossmodal Associations Between Olfaction and Vision
    28. INSA – Indicator System Sustainable Agriculture
    29. What do first-year students need? Digital badges for academic support to enhance student retention
    30. Nachhaltigkeit als Treiber des Unternehmenserfolgs
    31. Running off the road
    32. Labrets in Africa and Amazonia
    33. Konfliktlösung durch Verhandlung
    34. Mehrsprachigkeit und Interkulturalität in Fremdsprachenportfolios
    35. The romanian grassland database (RGD)
    36. Forming-induced damage and its effects on product properties
    37. ASE
    38. Recent Capital Market Regulatory Developments in Germany and the EU
    39. Opening Minds
    40. Stratification of stakeholders for participation in the governance of coastal social-ecological systems
    41. Assistenz
    42. An Arab Predecessor to Western (Trans-)Secular Thought