Capitalizing on value dynamics

Activity: Talk or presentationConference PresentationsResearch

Timo Meynhardt - Speaker

    The great achievement of the Service-Dominant Logic by Vargo and Lusch (2004, 2006, 2008) has been the successful rejuvenation of subjective use value and co-creation in marketing. This opens the door for further a more explicit consideration of how human experience can be shaped via marketing. This conceptual paper contributes to this debate by pointing to the chances and limits of capitalizing of value dynamics. First, co-creation of value is described with the help of self-organization theory. Second, the S-D logic is taken to the social sphere, assuming that co-creation also implies not only customer value but also public value. As a result the S-D logic is interpreted as applied value management and as an organizing principle, which helps to understand how an organization relates to its environment, and shapes and reshapes not just customer value, but values in a social context.
    24.09.201026.09.2010

    Event

    2nd Forum on Markets and Marketing - FFM 2010: Extending the Service Dominant Logic

    24.09.1026.09.10

    Cambridge, United Kingdom

    Event: Conference

    Recently viewed

    Publications

    1. XOperator - Interconnecting the semantic web and instant messaging networks
    2. Reality-Based Tasks with Complex-Situations
    3. A geometric approach for controlling an electromagnetic actuator with the help of a linear Model Predictive Control
    4. Simple saturated PID control for fast transient of motion systems
    5. Faulty Process Detection Using Machine Learning Techniques
    6. Supporting the Development and Implementation of a Digitalization Strategy in SMEs through a Lightweight Architecture-based Method
    7. Identification of conductive fiber parameters with transcutaneous electrical nerve stimulation signal using RLS algorithm
    8. HAWK - hybrid question answering using linked data
    9. Knowledge-Enhanced Language Models Are Not Bias-Proof
    10. Advances in Dynamics, Optimization and Computation
    11. Dynamic environment modelling and prediction for autonomous systems
    12. A general structural property in wavelet packets for detecting oscillation and noise components in signal analysis
    13. The effects of different on-line adaptive response time limits on speed and amount of learning in computer assisted instruction and intelligent tutoring
    14. Is too much help an obstacle? Effects of interactivity and cognitive style on learning with dynamic versus non-dynamic visualizations with narrative explanations
    15. Neural relational inference for disaster multimedia retrieval
    16. Mechanical performance prediction for friction riveting joints of dissimilar materials via machine learning
    17. The impact of goal focus, task type and group size on synchronous net-based collaborative learning discourses
    18. Spaces with a temper
    19. Need Satisfaction and Optimal Functioning at Leisure and Work: A Longitudinal Validation Study of the DRAMMA Model
    20. A MODEL FOR QUANTIFICATION OF SOFTWARE COMPLEXITY
    21. Recent Advances in Intelligent Algorithms for Fault Detection and Diagnosis
    22. Analysis And Comparison Of Dispatching RuleBased Scheduling In Dual-Resource Constrained Shop-Floor Scenarios
    23. Homogenization methods for multi-phase elastic composites with non-elliptical reinforcements
    24. Control system strategy of a modular omnidirectional AGV
    25. A Class of Simple Stochastic Online Bin Packing Algorithms