TY - UNPB

T1 - 'Too Good' to Succeed? Why Not Just Try'Good Enough'!

T2 - Some Deliberations on the Prospects of Frugal Innovations

AU - Tiwari, Rajnish

AU - Herstatt, Cornelius

PY - 2013/10

Y1 - 2013/10

N2 - High-tech, German companies are facing a curious problem: their products arereportedly “too good” for the expanding global markets. So in a way they get“penalised” for offering a superlative quality. At a second glance, though, thisdoesn’t seem surprising. For, succeeding in the emerging markets like India orChina often requires developing market-specific products and services thatenable an attractive value proposition without taking recourse to (excessive)over-engineering. Furthermore, the innovations should be able to cope with,and successfully circumvent, the given infrastructural restrictions ever sopresent in the rural and semi-urban areas in such economies.

AB - High-tech, German companies are facing a curious problem: their products arereportedly “too good” for the expanding global markets. So in a way they get“penalised” for offering a superlative quality. At a second glance, though, thisdoesn’t seem surprising. For, succeeding in the emerging markets like India orChina often requires developing market-specific products and services thatenable an attractive value proposition without taking recourse to (excessive)over-engineering. Furthermore, the innovations should be able to cope with,and successfully circumvent, the given infrastructural restrictions ever sopresent in the rural and semi-urban areas in such economies.

KW - Management studies

KW - frugale innovationen

KW - reserve innovation

KW - schwellenländer

KW - indien

KW - china

U2 - 10.15480/882.1143

DO - 10.15480/882.1143

M3 - Working papers

T3 - Technology and Innovation Management

BT - 'Too Good' to Succeed? Why Not Just Try'Good Enough'!

PB - Technische Universität Hamburg-Harburg

CY - Hamburg

ER -