An Implementation of the Lead User Market Research Method in a "Low Tech" Product Area: Pipe Hangers by Cornelius Herstatt and Eric von Hippel is a groundbreaking study from 1991 that explores the application of the innovative "lead user" methodology within a low-technology product area. This work, originally published as a working paper at MIT Sloan School of Management, dives deep into how companies can harness the insights of forward-thinking users to develop commercially valuable product concepts, even in fields where technical expertise among users is minimal.

Focusing on the pipe hangers market, this detailed case study demonstrates how a collaboration between users and manufacturers led to the creation of new, efficient, and cost-effective products. The study highlights the effectiveness of the lead user method, showing that it not only accelerates the product development process but also significantly reduces costs compared to traditional market research methods. Engineers, product managers, and market researchers will find valuable insights on enhancing innovation and customer involvement.

This reissued classic by Leopold Classic Library has undergone a rigorous quality control process to ensure the best possible reading experience. Whether you're in academia, industry, or simply interested in innovation strategies, this seminal work offers timeless lessons on leveraging user-driven innovation in product development.