High-tech, German companies are facing a curious problem: their products are
reportedly “too good” for the expanding global markets. So in a way they get
“penalised” for offering a superlative quality. At a second glance, though, this
doesn’t seem surprising. For, succeeding in the emerging markets like India or
China often requires developing market-specific products and services that
enable an attractive value proposition without taking recourse to (excessive)
over-engineering. Furthermore, the innovations should be able to cope with,
and successfully circumvent, the given infrastructural restrictions ever so
present in the rural and semi-urban areas in such economies.