The role of trust, expectation, and deception when buying organic animal products
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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in: Animal Frontiers, Jahrgang 13, Nr. 1, 01.02.2023, S. 40-47.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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TY - JOUR
T1 - The role of trust, expectation, and deception when buying organic animal products
AU - Kühl, Sarah
AU - Bayer, Elisa
AU - Schulze, Maureen
N1 - Publisher Copyright: © 2023 Kühl, Bayer, Schulze.
PY - 2023/2/1
Y1 - 2023/2/1
N2 - • Consumer trust is highly important for the success of organically certified animal products. • Becoming aware of the gap between individual expectations and the reality on farms can cause distrust and a feeling of deception among consumers. • The feeling of deception does not automatically reduce consumers' intention to buy organic products-one reason is that organic products are still perceived as the best option for animal welfare. • As the expectation-reality gap is widening, the organic sector should use the time available to adapt handling conditions in organic farming to align with consumer expectations.
AB - • Consumer trust is highly important for the success of organically certified animal products. • Becoming aware of the gap between individual expectations and the reality on farms can cause distrust and a feeling of deception among consumers. • The feeling of deception does not automatically reduce consumers' intention to buy organic products-one reason is that organic products are still perceived as the best option for animal welfare. • As the expectation-reality gap is widening, the organic sector should use the time available to adapt handling conditions in organic farming to align with consumer expectations.
KW - animal welfare
KW - consumer behavior
KW - consumer deception
KW - organic
KW - trust
KW - Management studies
KW - Sustainability sciences, Management & Economics
UR - http://www.scopus.com/inward/record.url?scp=85152654670&partnerID=8YFLogxK
U2 - 10.1093/af/vfac080
DO - 10.1093/af/vfac080
M3 - Journal articles
C2 - 36845610
AN - SCOPUS:85152654670
VL - 13
SP - 40
EP - 47
JO - Animal Frontiers
JF - Animal Frontiers
SN - 2160-6056
IS - 1
ER -