The role of trust, expectation, and deception when buying organic animal products

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

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The role of trust, expectation, and deception when buying organic animal products. / Kühl, Sarah; Bayer, Elisa; Schulze, Maureen.
in: Animal Frontiers, Jahrgang 13, Nr. 1, 01.02.2023, S. 40-47.

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

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APA

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Kühl S, Bayer E, Schulze M. The role of trust, expectation, and deception when buying organic animal products. Animal Frontiers. 2023 Feb 1;13(1):40-47. doi: 10.1093/af/vfac080

Bibtex

@article{ea66979ad05646cdad62236f31d5b2eb,
title = "The role of trust, expectation, and deception when buying organic animal products",
abstract = "• Consumer trust is highly important for the success of organically certified animal products. • Becoming aware of the gap between individual expectations and the reality on farms can cause distrust and a feeling of deception among consumers. • The feeling of deception does not automatically reduce consumers' intention to buy organic products-one reason is that organic products are still perceived as the best option for animal welfare. • As the expectation-reality gap is widening, the organic sector should use the time available to adapt handling conditions in organic farming to align with consumer expectations.",
keywords = "animal welfare, consumer behavior, consumer deception, organic, trust, Management studies, Sustainability sciences, Management & Economics",
author = "Sarah K{\"u}hl and Elisa Bayer and Maureen Schulze",
note = "Publisher Copyright: {\textcopyright} 2023 K{\"u}hl, Bayer, Schulze.",
year = "2023",
month = feb,
day = "1",
doi = "10.1093/af/vfac080",
language = "English",
volume = "13",
pages = "40--47",
journal = "Animal Frontiers",
issn = "2160-6056",
publisher = "Oxford University Press",
number = "1",

}

RIS

TY - JOUR

T1 - The role of trust, expectation, and deception when buying organic animal products

AU - Kühl, Sarah

AU - Bayer, Elisa

AU - Schulze, Maureen

N1 - Publisher Copyright: © 2023 Kühl, Bayer, Schulze.

PY - 2023/2/1

Y1 - 2023/2/1

N2 - • Consumer trust is highly important for the success of organically certified animal products. • Becoming aware of the gap between individual expectations and the reality on farms can cause distrust and a feeling of deception among consumers. • The feeling of deception does not automatically reduce consumers' intention to buy organic products-one reason is that organic products are still perceived as the best option for animal welfare. • As the expectation-reality gap is widening, the organic sector should use the time available to adapt handling conditions in organic farming to align with consumer expectations.

AB - • Consumer trust is highly important for the success of organically certified animal products. • Becoming aware of the gap between individual expectations and the reality on farms can cause distrust and a feeling of deception among consumers. • The feeling of deception does not automatically reduce consumers' intention to buy organic products-one reason is that organic products are still perceived as the best option for animal welfare. • As the expectation-reality gap is widening, the organic sector should use the time available to adapt handling conditions in organic farming to align with consumer expectations.

KW - animal welfare

KW - consumer behavior

KW - consumer deception

KW - organic

KW - trust

KW - Management studies

KW - Sustainability sciences, Management & Economics

UR - http://www.scopus.com/inward/record.url?scp=85152654670&partnerID=8YFLogxK

U2 - 10.1093/af/vfac080

DO - 10.1093/af/vfac080

M3 - Journal articles

C2 - 36845610

AN - SCOPUS:85152654670

VL - 13

SP - 40

EP - 47

JO - Animal Frontiers

JF - Animal Frontiers

SN - 2160-6056

IS - 1

ER -

DOI