TY - JOUR

T1 - Putting a premium on music

T2 - Exploring the vinyl revival in the Philippines

AU - Schoop, Monika

N1 - Publisher Copyright: © Equinox Publishing Ltd 2018.

PY - 2018/12/29

Y1 - 2018/12/29

N2 - The twenty-first century has seen a revival of the vinyl record in many parts of the world. Based on ethnographic research, I investigate its so-far unexplored resurgence in Metro Manila, the capital region of the Philippines, contending that vinyl is charged with social meanings and that revivals reimagine the past for the present. I examine vinyl's manifold social meanings and the reasons for its newfound popularity through a multidimensional enquiry into vinyl's status as a 'premium product' in the Philippine context. First, I consider developments in the music industry and socio-economic factors playing into the value and status of vinyl. Second, I probe vinyl's symbolic potential as a marker of social class, cosmopolitanism and urban lifestyle. Third, drawing on notions of technostalgia and vinyl's multisensory affordances, I examine how vinyl's status as a premium product is established and reinforced by the lifestyle stores Satchmi and Heima, which market records and their associated appliances. Lastly, I show how vinyl's status is actively employed to promote local independent music and to counter its marginalization in the Philippine mediascape.

AB - The twenty-first century has seen a revival of the vinyl record in many parts of the world. Based on ethnographic research, I investigate its so-far unexplored resurgence in Metro Manila, the capital region of the Philippines, contending that vinyl is charged with social meanings and that revivals reimagine the past for the present. I examine vinyl's manifold social meanings and the reasons for its newfound popularity through a multidimensional enquiry into vinyl's status as a 'premium product' in the Philippine context. First, I consider developments in the music industry and socio-economic factors playing into the value and status of vinyl. Second, I probe vinyl's symbolic potential as a marker of social class, cosmopolitanism and urban lifestyle. Third, drawing on notions of technostalgia and vinyl's multisensory affordances, I examine how vinyl's status as a premium product is established and reinforced by the lifestyle stores Satchmi and Heima, which market records and their associated appliances. Lastly, I show how vinyl's status is actively employed to promote local independent music and to counter its marginalization in the Philippine mediascape.

KW - Music education

KW - Philippines

KW - popular music,

KW - revival

KW - technostalagia

KW - vinyl

UR - http://www.scopus.com/inward/record.url?scp=85062877922&partnerID=8YFLogxK

U2 - 10.1558/prbt.35003

DO - 10.1558/prbt.35003

M3 - Journal articles

VL - 19

SP - 8

EP - 31

JO - Perfect Beat

JF - Perfect Beat

SN - 1038-2909

IS - 1

ER -