Processing of CSR communication: insights from the ELM

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

Standard

Processing of CSR communication: insights from the ELM. / Bögel, Paula Maria.
in: Corporate Communications: An International Journal, Jahrgang 20, Nr. 2, 07.04.2015, S. 128-143.

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

Harvard

APA

Vancouver

Bibtex

@article{bf096b57d925436b99b5971db2fe0993,
title = "Processing of CSR communication: insights from the ELM",
abstract = "PurposeBased on the elaboration likelihood model (ELM), the purpose of this paper is to examine if stakeholders with high vs low corporate social responsibility (CSR) involvement differ in their processing of CSR communication, which could influence companies to adapt their CSR communication to the different ways of processing (central route vs peripheral route).Design/methodology/approachIn this study, 107 participants received information about a fictitious company. In the first phase, participants were given initial information about the company. In the second phase, participants were given the company{\textquoteright}s CSR newsletter. To compare the differences in information processing dependent on the CSR involvement, the sample was split at the median.FindingsThe study found that dependent on their CSR involvement, people differ in their processing of CSR communication as well as in their expectations for persuasive CSR communication.Research limitations/implicationsTo further examine how involvement influences information processing and thus persuasion, an experimental design should be used including the manipulation of the level of involvement as well as the manipulation of ability.Practical implicationsThe findings suggest that CSR involvement can be used as a base for target-group specific CSR communication in order to improve communication effectiveness.Originality/valueSo far, CSR communication research has often focussed on the effectiveness of communication strategies in general. In contrast, the application of the ELM offers a theoretical basis to better understand which moderator variables influences stakeholders{\textquoteright} processing of CSR communication and the persuasion process.",
keywords = "Management studies, CSR communication, elaboration likelihood model, involvement, social responsibility",
author = "B{\"o}gel, {Paula Maria}",
year = "2015",
month = apr,
day = "7",
doi = "10.1108/CCIJ-11-2013-0095",
language = "English",
volume = "20",
pages = "128--143",
journal = "Corporate Communications: An International Journal",
issn = "1356-3289",
publisher = "Emerald Publishing Limited",
number = "2",

}

RIS

TY - JOUR

T1 - Processing of CSR communication: insights from the ELM

AU - Bögel, Paula Maria

PY - 2015/4/7

Y1 - 2015/4/7

N2 - PurposeBased on the elaboration likelihood model (ELM), the purpose of this paper is to examine if stakeholders with high vs low corporate social responsibility (CSR) involvement differ in their processing of CSR communication, which could influence companies to adapt their CSR communication to the different ways of processing (central route vs peripheral route).Design/methodology/approachIn this study, 107 participants received information about a fictitious company. In the first phase, participants were given initial information about the company. In the second phase, participants were given the company’s CSR newsletter. To compare the differences in information processing dependent on the CSR involvement, the sample was split at the median.FindingsThe study found that dependent on their CSR involvement, people differ in their processing of CSR communication as well as in their expectations for persuasive CSR communication.Research limitations/implicationsTo further examine how involvement influences information processing and thus persuasion, an experimental design should be used including the manipulation of the level of involvement as well as the manipulation of ability.Practical implicationsThe findings suggest that CSR involvement can be used as a base for target-group specific CSR communication in order to improve communication effectiveness.Originality/valueSo far, CSR communication research has often focussed on the effectiveness of communication strategies in general. In contrast, the application of the ELM offers a theoretical basis to better understand which moderator variables influences stakeholders’ processing of CSR communication and the persuasion process.

AB - PurposeBased on the elaboration likelihood model (ELM), the purpose of this paper is to examine if stakeholders with high vs low corporate social responsibility (CSR) involvement differ in their processing of CSR communication, which could influence companies to adapt their CSR communication to the different ways of processing (central route vs peripheral route).Design/methodology/approachIn this study, 107 participants received information about a fictitious company. In the first phase, participants were given initial information about the company. In the second phase, participants were given the company’s CSR newsletter. To compare the differences in information processing dependent on the CSR involvement, the sample was split at the median.FindingsThe study found that dependent on their CSR involvement, people differ in their processing of CSR communication as well as in their expectations for persuasive CSR communication.Research limitations/implicationsTo further examine how involvement influences information processing and thus persuasion, an experimental design should be used including the manipulation of the level of involvement as well as the manipulation of ability.Practical implicationsThe findings suggest that CSR involvement can be used as a base for target-group specific CSR communication in order to improve communication effectiveness.Originality/valueSo far, CSR communication research has often focussed on the effectiveness of communication strategies in general. In contrast, the application of the ELM offers a theoretical basis to better understand which moderator variables influences stakeholders’ processing of CSR communication and the persuasion process.

KW - Management studies

KW - CSR communication

KW - elaboration likelihood model

KW - involvement

KW - social responsibility

UR - http://www.scopus.com/inward/record.url?scp=84928570741&partnerID=8YFLogxK

U2 - 10.1108/CCIJ-11-2013-0095

DO - 10.1108/CCIJ-11-2013-0095

M3 - Journal articles

VL - 20

SP - 128

EP - 143

JO - Corporate Communications: An International Journal

JF - Corporate Communications: An International Journal

SN - 1356-3289

IS - 2

ER -

DOI

Zuletzt angesehen

Aktivitäten

  1. Istron-Tagung 2008
  2. IMISCOE (Verlag)
  3. Internes Anti-Rassismus-Training
  4. HOW SUSTAINABILITY ACCOUNTING CONTRIBUTES TO IMPROVED INFORMATION MANAGEMENT AND MANAGEMENT CONTROL
  5. The relationship between intragenerational and intergenerational justice in the use of ecosystems and their services. An ecological-economic mode.
  6. Sonic Spaces and Playfulness
  7. The relationship between intragenerational and intergenerational justice in the use of ecosystems and their services
  8. Investigating the relationship between teachers' acceptance and use of educational technology and student data
  9. Processes of Sustainability Transformation. An inter- and transdisciplinary project
  10. Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior
  11. Kunstuniversität Linz
  12. Aesthetics of complexity, artists and resilient communities in urban anthropo-scenes
  13. From the Environmental State to the Sustainability State? Conceptualization, Indicators, and Examples
  14. 2nd Interdisciplinary Insights on Fraud and Corruption - I2FC 2014
  15. Universität von St. Andrews
  16. Der "als-ob" Modus: Polizei, Protest, Staatlichkeit
  17. Experimente in den Sozialwissenschaften: Methodenkurs
  18. Stimmtraining - 2009
  19. From Traditional Games to Digital Games: Predigital Precursors of Gamification
  20. “Relying on Spontaneity”
  21. Student Gender and Teachers' Grading and Written Feedback on Math or Language Assignments
  22. New Energy for a Better World
  23. Modern Language Association (Externe Organisation)
  24. Netzwerk Migrationsrecht (Externe Organisation)
  25. “Research Methods and Methodologies”
  26. Workshop Open Educational Ressourcen für das Sprachenlernen
  27. Predicting long-term survival chances of newly founded business ventures: Bearing uncertainty versus managing uncertainty
  28. Educating the Educators II