"No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives
Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › begutachtet
Standard
"No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives. / Ober-Heilig, Nadine; Bekmeier-Feuerhahn, Sigrid.
Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Hrsg. / Enrique Bigné. Universitat de València, 2014. S. 121.Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › begutachtet
Harvard
APA
Vancouver
Bibtex
}
RIS
TY - CHAP
T1 - "No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives
AU - Ober-Heilig, Nadine
AU - Bekmeier-Feuerhahn, Sigrid
N1 - Conference code: 43
PY - 2014
Y1 - 2014
KW - Management studies
KW - Experiental Marketing
KW - Museum Marketing
KW - Audience Development
UR - http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf
M3 - Published abstract in conference proceedings
SN - 978-84-370-9453-3
SP - 121
BT - Paradigm Shifts & Interactions
A2 - Bigné, Enrique
PB - Universitat de València
T2 - 43rd Annual Conference of the European Marketing Academy - EMAC 2014
Y2 - 3 June 2014 through 6 June 2014
ER -