Multisensory Design of Retail Environments: Vision, Sound, and Scent
Publikation: Bücher und Anthologien › Buch
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Wiesbaden: Springer Fachmedien, 2023. 72 S. (Science meets Practice).
Publikation: Bücher und Anthologien › Buch
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RIS
TY - BOOK
T1 - Multisensory Design of Retail Environments
T2 - Vision, Sound, and Scent
AU - Sarstedt, Marko
AU - Imschloß, Monika
AU - Adler, Susanne Jana
N1 - © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2023
PY - 2023/1/1
Y1 - 2023/1/1
N2 - Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments.But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. Readers of this book have access to videos via a dedicated app: simply download the SN More Media app free of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.
AB - Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments.But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. Readers of this book have access to videos via a dedicated app: simply download the SN More Media app free of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.
KW - Management studies
KW - Automotive
KW - Multisensory Design
KW - Retail Environment
KW - Telecommunication
KW - Vision
UR - https://d-nb.info/1282488228
U2 - 10.1007/978-3-658-41242-5
DO - 10.1007/978-3-658-41242-5
M3 - Book
SN - 978-3-658-41241-8
T3 - Science meets Practice
BT - Multisensory Design of Retail Environments
PB - Springer Fachmedien
CY - Wiesbaden
ER -