TY - CHAP

T1 - Japan's growing silver market-An attractive business opportunity for foreign companies?

AU - Kohlbacher, Florian

AU - Gudorf, Pascal

AU - Herstatt, Cornelius

PY - 2011

Y1 - 2011

N2 - Japan is often considered a lead market for silver products as it is the country that has experienced the most dramatic demographic change. It has been labelled the most advanced in terms of product development and innovation, with-at least according to the stereotypical view-very affluent, free-spending, and demanding customers. The deeply rooted changes in the structure of Japan's population raise a number of critical questions that companies need to address. The impact of demographic change on human resource management, marketing management, sales, and other business functions is tremendous.

AB - Japan is often considered a lead market for silver products as it is the country that has experienced the most dramatic demographic change. It has been labelled the most advanced in terms of product development and innovation, with-at least according to the stereotypical view-very affluent, free-spending, and demanding customers. The deeply rooted changes in the structure of Japan's population raise a number of critical questions that companies need to address. The impact of demographic change on human resource management, marketing management, sales, and other business functions is tremendous.

KW - Management studies

UR - http://www.scopus.com/inward/record.url?scp=84859185504&partnerID=8YFLogxK

U2 - 10.1007/978-3-642-15594-9_17

DO - 10.1007/978-3-642-15594-9_17

M3 - Chapter

AN - SCOPUS:84859185504

SN - 9783642155932

SP - 189

EP - 205

BT - From Grey to Silver

A2 - Boppel, Michael

A2 - Boehm, Stephan

A2 - Kunisch, Sven

PB - Springer Verlag

ER -