Individual motivation among entrepreneurs in the creative and cultural industries: A self-determination perspective
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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in: Creativity and Innovation Management, Jahrgang 28, Nr. 3, 09.2019, S. 389-402.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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TY - JOUR
T1 - Individual motivation among entrepreneurs in the creative and cultural industries: A self-determination perspective
AU - Cnossen, Boukje
AU - Loots, Ellen
AU - van Witteloostuijn, Arjen
N1 - Publisher Copyright: © 2019 John Wiley & Sons Ltd
PY - 2019/9
Y1 - 2019/9
N2 - We aim to shed light on the deep mechanisms that keep individual entrepreneurs in the creative and cultural industries motivated in this insecure and fast‐paced environment. We collect data through a survey of entrepreneurs working in the Dutch creative and cultural industries (CCI) and examine what motivates these professionals to work in an environment characterized by tough competition. Specifically, we analyse our respondents' self‐perceived (creative and entrepreneurial) competences and needs (for autonomy and relatedness) in relation to their motivation to execute creative work. We suggest a reading of our results through the lens of self‐determination theory. Our results show that the need for competence is a consistent predictor of an individual's motivation to work in the CCI. Furthermore, we find that although intrinsic motivation is very high among entrepreneurs working in the creative and cultural industries, those who have a relatively high esteem of their creative capabilities do expect external rewards as well. Our study suggests the existence of a trade‐off between autonomy and commercial viability rather than one between intrinsic and extrinsic motivations.
AB - We aim to shed light on the deep mechanisms that keep individual entrepreneurs in the creative and cultural industries motivated in this insecure and fast‐paced environment. We collect data through a survey of entrepreneurs working in the Dutch creative and cultural industries (CCI) and examine what motivates these professionals to work in an environment characterized by tough competition. Specifically, we analyse our respondents' self‐perceived (creative and entrepreneurial) competences and needs (for autonomy and relatedness) in relation to their motivation to execute creative work. We suggest a reading of our results through the lens of self‐determination theory. Our results show that the need for competence is a consistent predictor of an individual's motivation to work in the CCI. Furthermore, we find that although intrinsic motivation is very high among entrepreneurs working in the creative and cultural industries, those who have a relatively high esteem of their creative capabilities do expect external rewards as well. Our study suggests the existence of a trade‐off between autonomy and commercial viability rather than one between intrinsic and extrinsic motivations.
KW - Sociology
KW - Cultural studies
UR - http://www.scopus.com/inward/record.url?scp=85064593338&partnerID=8YFLogxK
U2 - 10.1111/caim.12315
DO - 10.1111/caim.12315
M3 - Journal articles
VL - 28
SP - 389
EP - 402
JO - Creativity and Innovation Management
JF - Creativity and Innovation Management
SN - 0963-1690
IS - 3
ER -