1. //
  2. Start
  3. //
  4. Publikationen
  5. ‘I Want to Persuade You!’–Investigating ...
  6. Formate
  7. //

‘I Want to Persuade You!’–Investigating the effectiveness of explicit persuasion concerning attributes of the communicator and the marketing campaign

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Standard

‘I Want to Persuade You!’–Investigating the effectiveness of explicit persuasion concerning attributes of the communicator and the marketing campaign. / Schindler, Simon; Reinhard, Marc André; Grünewald, Felix et al.

in: Social Influence, Jahrgang 12, Nr. 4, 02.10.2017, S. 128-140.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Harvard

Schindler, S, Reinhard, MA, Grünewald, F & Messner, M 2017, '‘I Want to Persuade You!’–Investigating the effectiveness of explicit persuasion concerning attributes of the communicator and the marketing campaign', Social Influence, Jg. 12, Nr. 4, S. 128-140. https://doi.org/10.1080/15534510.2017.1378125

APA

Schindler, S., Reinhard, M. A., Grünewald, F., & Messner, M. (2017). ‘I Want to Persuade You!’–Investigating the effectiveness of explicit persuasion concerning attributes of the communicator and the marketing campaign. Social Influence, 12(4), 128-140. https://doi.org/10.1080/15534510.2017.1378125

Vancouver

Schindler S, Reinhard MA, Grünewald F, Messner M. ‘I Want to Persuade You!’–Investigating the effectiveness of explicit persuasion concerning attributes of the communicator and the marketing campaign. Social Influence. 2017 Okt 2;12(4):128-140. doi: 10.1080/15534510.2017.1378125

Bibtex

@article{ccb150a158894cc7872366487553d3ef,
title = "{\textquoteleft}I Want to Persuade You!{\textquoteright}–Investigating the effectiveness of explicit persuasion concerning attributes of the communicator and the marketing campaign",
abstract = "In explicit persuasion, the communicator states explicitly a desire to persuade the consumer. By referring to an attributional approach, social engagement was simultaneously explored as a beneficial communicator attribute, while cause-related marketing (CRM) was addressed as a boundary condition. In an experiment, we varied the persuasion strategy (explicit vs. implicit), the communicator{\textquoteright}s prior experience with social engagement (yes vs. no), and the specific marketing strategy (CRM vs. non-charity marketing). As expected, in the non-charity marketing condition, explicit (vs. implicit) persuasion was more effective when the communicator had prior experience in social engagement. In the CRM condition, explicit (vs. implicit) persuasion was less effective when the communicator had prior experience in social engagement; when no prior experience was reported, persuasiveness increased.",
keywords = "cause-related marketing, Explicit persuasion, persuasion strategies, social engagement, Psychology",
author = "Simon Schindler and Reinhard, {Marc Andr{\'e}} and Felix Gr{\"u}newald and Matthias Messner",
year = "2017",
month = oct,
day = "2",
doi = "10.1080/15534510.2017.1378125",
language = "English",
volume = "12",
pages = "128--140",
journal = "Social Influence",
issn = "1553-4510",
publisher = "Taylor and Francis Ltd.",
number = "4",

}

RIS

TY - JOUR

T1 - ‘I Want to Persuade You!’–Investigating the effectiveness of explicit persuasion concerning attributes of the communicator and the marketing campaign

AU - Schindler, Simon

AU - Reinhard, Marc André

AU - Grünewald, Felix

AU - Messner, Matthias

PY - 2017/10/2

Y1 - 2017/10/2

N2 - In explicit persuasion, the communicator states explicitly a desire to persuade the consumer. By referring to an attributional approach, social engagement was simultaneously explored as a beneficial communicator attribute, while cause-related marketing (CRM) was addressed as a boundary condition. In an experiment, we varied the persuasion strategy (explicit vs. implicit), the communicator’s prior experience with social engagement (yes vs. no), and the specific marketing strategy (CRM vs. non-charity marketing). As expected, in the non-charity marketing condition, explicit (vs. implicit) persuasion was more effective when the communicator had prior experience in social engagement. In the CRM condition, explicit (vs. implicit) persuasion was less effective when the communicator had prior experience in social engagement; when no prior experience was reported, persuasiveness increased.

AB - In explicit persuasion, the communicator states explicitly a desire to persuade the consumer. By referring to an attributional approach, social engagement was simultaneously explored as a beneficial communicator attribute, while cause-related marketing (CRM) was addressed as a boundary condition. In an experiment, we varied the persuasion strategy (explicit vs. implicit), the communicator’s prior experience with social engagement (yes vs. no), and the specific marketing strategy (CRM vs. non-charity marketing). As expected, in the non-charity marketing condition, explicit (vs. implicit) persuasion was more effective when the communicator had prior experience in social engagement. In the CRM condition, explicit (vs. implicit) persuasion was less effective when the communicator had prior experience in social engagement; when no prior experience was reported, persuasiveness increased.

KW - cause-related marketing

KW - Explicit persuasion

KW - persuasion strategies

KW - social engagement

KW - Psychology

UR - http://www.scopus.com/inward/record.url?scp=85029459173&partnerID=8YFLogxK

U2 - 10.1080/15534510.2017.1378125

DO - 10.1080/15534510.2017.1378125

M3 - Journal articles

AN - SCOPUS:85029459173

VL - 12

SP - 128

EP - 140

JO - Social Influence

JF - Social Influence

SN - 1553-4510

IS - 4

ER -

In der gleichen Zeitschrift

‘Heroes aren’t always so great!’–Heroic perceptions under mortality salience

Schindler, S., Pfattheicher, S., Reinhard, M. A. & Greenberg, J., 02.10.2019, in: Social Influence. 14, 3-4, S. 77-91 15 S.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Less is sometimes more: How repetition of an antismoking advertisement affects attitudes toward smoking and source credibility

Reinhard, M. A., Schindler, S., Raabe, V., Stahlberg, D. & Messner, M., 03.04.2014, in: Social Influence. 9, 2, S. 116-132 17 S.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Quid pro quo: The effect of individuals' exchange orientation on prosocial behavior and the moderating role of mortality salience

Schindler, S., Reinhard, M. A., Stahlberg, D. & Len, A., 10.2014, in: Social Influence. 9, 4, S. 242-254 13 S.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Weitere Publikationen dieser Person(en)

I enjoy hurting my classmates: On the relation of boredom and sadism in schools

Pfattheicher, S., Lazarević, L. B., Nielsen, Y. A., Westgate, E. C., Krstić, K. & Schindler, S., 01.02.2023, in: Journal of School Psychology. 96, S. 41-56 16 S.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Is peoples’ belief in a just world associated with (dis)honesty in romantic relationships?

Reinhardt, N., Reinhard, M. A. & Schindler, S., 01.08.2023, in: Journal of Research in Personality. 105, 104396.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Challenges in detecting proximal effects of existential threat on lie detection accuracy

Schindler, S., Reinhardt, N. & Reinhard, M. A., 09.2023, in: Current Psychology. 42, 25, S. 22114-22126 13 S.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Do salient social norms moderate mortality salience effects? A (challenging) meta-analysis of terror management studies

Schindler, S., Hilgard, J., Fritsche, I., Burke, B. & Pfattheicher, S., 05.2023, in: Personality and Social Psychology Review. 27, 2, S. 195-225 31 S.

Publikation: Beiträge in Zeitschriften › Übersichtsarbeiten › Forschung

Gendered Self-Views Across 62 Countries: A Test of Competing Models

Kosakowska-Berezecka, N., Bosson, J. K., Jurek, P., Besta, T., Olech, M., Vandello, J. A., Bender, M., Dandy, J., Hoorens, V., Jasinskaja-Lahti, I., Mankowski, E., Venäläinen, S., Abuhamdeh, S., Agyemang, C. B., Akbaş, G., Albayrak-Aydemir, N., Ammirati, S., Anderson, J., Anjum, G., Ariyanto, A., Aruta, J. J. B. R., Ashraf, M., Bakaitytė, A., Becker, M., Bertolli, C., Bërxulli, D., Best, D. L., Bi, C., Block, K., Boehnke, M., Bongiorno, R., Bosak, J., Casini, A., Chen, Q., Chi, P., Cubela Adoric, V., Daalmans, S., de Lemus, S., Dhakal, S., Dvorianchikov, N., Egami, S., Etchezahar, E., Esteves, C. S., Froehlich, L., Garcia-Sanchez, E., Gavreliuc, A., Gavreliuc, D., Gomez, Á., Guizzo, F., Graf, S., Greijdanus, H., Grigoryan, A., Grzymała-Moszczyńska, J., Guerch, K., Gustafsson Sendén, M., Hale, M. L., Hämer, H., Hirai, M., Hoang Duc, L., Hřebíčková, M., Hutchings, P. B., Jensen, D. H., Karabati, S., Kelmendi, K., Kengyel, G., Khachatryan, N., Ghazzawi, R., Kinahan, M., Kirby, T. A., Kovacs, M., Kozlowski, D., Krivoshchekov, V., Kryś, K., Kulich, C., Kurosawa, T., Lac An, N. T., Labarthe-Carrara, J., Lauri, M. A., Latu, I., Lawal, A. M., Li, J., Lindner, J., Lindqvist, A., Maitner, A. T., Makarova, E., Makashvili, A., Malayeri, S., Malik, S., Mancini, T., Manzi, C., Mari, S., Martiny, S. E., Mayer, C. H., Mihić, V., MiloševićĐorđević, J., Moreno-Bella, E., Moscatelli, S., Moynihan, A. B., Muller, D., Narhetali, E., Neto, F., Noels, K. A., Nyúl, B., O’Connor, E. C., Ochoa, D. P., Ohno, S., Olanrewaju Adebayo, S., Osborne, R., Pacilli, M. G., Palacio, J., Patnaik, S., Pavlopoulos, V., de León, P. P., Piterová, I., Porto, J. B., Puzio, A., Pyrkosz-Pacyna, J., Rentería Pérez, E., Renström, E., Rousseaux, T., Ryan, M. K., Safdar, S., Sainz, M., Salvati, M., Samekin, A., Schindler, S., Sevincer, A. T., Seydi, M., Shepherd, D., Sherbaji, S., Schmader, T., Simão, C., Sobhie, R., Sobiecki, J., De Souza, L., Sarter, E., Sulejmanović, D., Sullivan, K. E., Tatsumi, M., Tavitian-Elmadjian, L., Thakur, S. J., Thi Mong Chi, Q., Torre, B., Torres, A., Torres, C. V., Türkoğlu, B., Ungaretti, J., Valshtein, T., Van Laar, C., van der Noll, J., Vasiutynskyi, V., Vauclair, C. M., Vohra, N., Walentynowicz, M., Ward, C., Włodarczyk, A., Yang, Y., Yzerbyt, V., Zanello, V., Zapata-Calvente, A. L., Zawisza, M., Žukauskienė, R. & Żadkowska, M., 09.2023, in: Social Psychological and Personality Science. 14, 7, S. 808-824 17 S.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

DOI