Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

Publikation: Beiträge in SammelwerkenAufsätze in KonferenzbändenForschungbegutachtet

Standard

Deeper Insights into Different Consumer Perceptions of CSR Communication : Germany vs. United States vs. China. / Batt, Verena; Bögel, Paula Maria; Bekmeier-Feuerhahn, Sigrid; Cotton-Chan, Valentina Yee Kwan.

47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Hrsg. / Gounaris Spiros; Alexander Matthew; Halmilton Kathy; Karampela Maria; Lacka Ewelina. Brussels ; Stockholm : European Marketing Academy, 2018. S. 1-7.

Publikation: Beiträge in SammelwerkenAufsätze in KonferenzbändenForschungbegutachtet

Harvard

Batt, V, Bögel, PM, Bekmeier-Feuerhahn, S & Cotton-Chan, VYK 2018, Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China. in G Spiros, A Matthew, H Kathy, K Maria & L Ewelina (Hrsg.), 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. European Marketing Academy, Brussels ; Stockholm, S. 1-7, 47th Annual Conference of European Marketing Academy - EMAC 2018, Glasgow, Großbritannien / Vereinigtes Königreich, 29.05.18.

APA

Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S., & Cotton-Chan, V. Y. K. (2018). Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China. in G. Spiros, A. Matthew, H. Kathy, K. Maria, & L. Ewelina (Hrsg.), 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing (S. 1-7). European Marketing Academy.

Vancouver

Batt V, Bögel PM, Bekmeier-Feuerhahn S, Cotton-Chan VYK. Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China. in Spiros G, Matthew A, Kathy H, Maria K, Ewelina L, Hrsg., 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Brussels ; Stockholm: European Marketing Academy. 2018. S. 1-7

Bibtex

@inbook{7ada421a0bd4442f89a541045d36cbd7,
title = "Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China",
abstract = "Research, so far, has dealt insufficiently with the different consumer perceptions of CSR communication across nationalities, in spite of the growing number of multinational companies and their increased need to implement cross-national CSR communication strategies. This paper therefore addresses this research gap by examining whether Ger-mans, as compared with US-Americans and Chinese, assign different credibility scores and attribute different motives to a company´s CSR communication. The results reveal that US-Americans and Chinese assign a higher degree of credibility to CSR communi-cation and attribute other-centered motives more strongly to CSR communication than Germans. Moreover, the results confirm the role of motive attribution as a mediating variable.",
keywords = "Management studies, CSR communication, credibility, motive attribution",
author = "Verena Batt and B{\"o}gel, {Paula Maria} and Sigrid Bekmeier-Feuerhahn and Cotton-Chan, {Valentina Yee Kwan}",
year = "2018",
language = "English",
pages = "1--7",
editor = "Gounaris Spiros and Alexander Matthew and Halmilton Kathy and Karampela Maria and Lacka Ewelina",
booktitle = "47th European Marketing Academy 2018 Conference Proceedings",
publisher = "European Marketing Academy",
address = "Belgium",
note = "47th Annual Conference of European Marketing Academy - EMAC 2018 : “People Make Marketing”, EMAC 2018 ; Conference date: 29-05-2018 Through 01-06-2018",
url = "http://www.emac-2018.org/",

}

RIS

TY - CHAP

T1 - Deeper Insights into Different Consumer Perceptions of CSR Communication

T2 - 47th Annual Conference of European Marketing Academy - EMAC 2018

AU - Batt, Verena

AU - Bögel, Paula Maria

AU - Bekmeier-Feuerhahn, Sigrid

AU - Cotton-Chan, Valentina Yee Kwan

N1 - Conference code: 47

PY - 2018

Y1 - 2018

N2 - Research, so far, has dealt insufficiently with the different consumer perceptions of CSR communication across nationalities, in spite of the growing number of multinational companies and their increased need to implement cross-national CSR communication strategies. This paper therefore addresses this research gap by examining whether Ger-mans, as compared with US-Americans and Chinese, assign different credibility scores and attribute different motives to a company´s CSR communication. The results reveal that US-Americans and Chinese assign a higher degree of credibility to CSR communi-cation and attribute other-centered motives more strongly to CSR communication than Germans. Moreover, the results confirm the role of motive attribution as a mediating variable.

AB - Research, so far, has dealt insufficiently with the different consumer perceptions of CSR communication across nationalities, in spite of the growing number of multinational companies and their increased need to implement cross-national CSR communication strategies. This paper therefore addresses this research gap by examining whether Ger-mans, as compared with US-Americans and Chinese, assign different credibility scores and attribute different motives to a company´s CSR communication. The results reveal that US-Americans and Chinese assign a higher degree of credibility to CSR communi-cation and attribute other-centered motives more strongly to CSR communication than Germans. Moreover, the results confirm the role of motive attribution as a mediating variable.

KW - Management studies

KW - CSR communication

KW - credibility

KW - motive attribution

UR - http://www.emac-online.org/r/default.asp?iId=GFDMDE

M3 - Article in conference proceedings

SP - 1

EP - 7

BT - 47th European Marketing Academy 2018 Conference Proceedings

A2 - Spiros, Gounaris

A2 - Matthew, Alexander

A2 - Kathy, Halmilton

A2 - Maria, Karampela

A2 - Ewelina, Lacka

PB - European Marketing Academy

CY - Brussels ; Stockholm

Y2 - 29 May 2018 through 1 June 2018

ER -