SUMMARY Winter oilseed rape (Brassica napus) is an important crop for human consumption and biofuel production and its production is increasing worldwide. It is generally assumed that cross-pollination by insects increases oilseed rape yield but testing of this has been restricted to a few rapeseed varieties and produced varying results. The present study determines whether cross-pollination benefits a number of oilseed rape varieties by comparing yield in the presence and absence of insects. Four rapeseed varieties (Sherlock, Traviata, Treffer and Visby) were used with ten individuals each in four pollination treatments: (1) supplementary hand-pollination, (2) open pollination with insects able to access the flowers, (3) wind pollination and (4) autonomous self-pollination. Across all four varieties, open and supplementary hand-pollination treatments resulted in higher fruit set, numbers of seeds per pod and seed yield compared with wind and self-pollination. The cross-pollination benefits, however, differed among rapeseed varieties: Treffer and Visby had a higher dependence on open (insects) and supplementary cross-pollination than Sherlock and Traviata. Across all four varieties, seed weight compensated for reduced fruit set and was highest when plants were self-pollinated. The present results highlight the importance of considering varietal differences in crop pollination research. Information on the pollination requirements of crop varieties is required by farmers to optimize management decisions in a world of increasing agropollination deficits.