Cross-Divisional Innovation in the Large Corporation: Thoughts and Evidence on Its Value and the Role of the Early Stages of Innovation
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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in: Creativity and Innovation Management, Jahrgang 21, Nr. 4, 12.2012, S. 361-375.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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TY - JOUR
T1 - Cross-Divisional Innovation in the Large Corporation
T2 - Thoughts and Evidence on Its Value and the Role of the Early Stages of Innovation
AU - Grote, Markus
AU - Herstatt, Cornelius
AU - Gemünden, Hans Georg
PY - 2012/12
Y1 - 2012/12
N2 - Forty-five years after Ansoff's seminal work on synergies, many multi-divisional corporations still struggle to create additional value. Therefore, it is surprising that in times of open innovation, little research has been conducted on the impact of cross-divisional product development. In our paper, we derive conceptual arguments for the relevance of joint initiatives and examine the role of cross-divisional collaboration in the early stages of the innovation process. Our research model is tested using a quantitative survey in 110 multi-divisional firms. We find that the extent of collaboration in the early stages of innovation strongly determines the impact of cross-divisional products on corporate success. To achieve collaboration, our results highlight the relevance of appropriate integration mechanisms and incentives.
AB - Forty-five years after Ansoff's seminal work on synergies, many multi-divisional corporations still struggle to create additional value. Therefore, it is surprising that in times of open innovation, little research has been conducted on the impact of cross-divisional product development. In our paper, we derive conceptual arguments for the relevance of joint initiatives and examine the role of cross-divisional collaboration in the early stages of the innovation process. Our research model is tested using a quantitative survey in 110 multi-divisional firms. We find that the extent of collaboration in the early stages of innovation strongly determines the impact of cross-divisional products on corporate success. To achieve collaboration, our results highlight the relevance of appropriate integration mechanisms and incentives.
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=84878132212&partnerID=8YFLogxK
U2 - 10.1111/j.1467-8691.2012.00652.x
DO - 10.1111/j.1467-8691.2012.00652.x
M3 - Journal articles
AN - SCOPUS:84878132212
VL - 21
SP - 361
EP - 375
JO - Creativity and Innovation Management
JF - Creativity and Innovation Management
SN - 0963-1690
IS - 4
ER -