Creativity in the opportunity identification process and the moderating effect of diversity of information

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

Authors

We employ two study designs for a more detailed examination of creativity in the opportunity identification process. We employ a correlational field study to test the hypothesis that divergent thinking affects venture growth through business idea generation. We use an experimental design to test the hypothesis that diversity of information moderates the effect of divergent thinking on business idea generation. Analyses based on 98 business owners across both study designs supported our hypotheses. Combining the findings from both designs points to boundary conditions of theories suggesting constraining information; this may weaken the indirect effect of divergent thinking on venture growth.
OriginalspracheEnglisch
ZeitschriftJournal of Business Venturing
Jahrgang27
Ausgabenummer5
Seiten (von - bis)559-576
Anzahl der Seiten18
ISSN0883-9026
DOIs
PublikationsstatusErschienen - 01.09.2012

DOI

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