Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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in: International Journal of Strategic Communication, Jahrgang 16, Nr. 2, 29.03.2022, S. 157-181.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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TY - JOUR
T1 - Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication
T2 - A Qualitative Comparative Analysis (QCA)
AU - Rudeloff, Christian
AU - Bekmeier-Feuerhahn, Sigrid
AU - Sikkenga, Jörg
AU - Barth, Aliena
N1 - Special issue: Start-up and Entrepreneurial Communication Publisher Copyright: © 2021 Taylor & Francis Group, LLC.
PY - 2022/3/29
Y1 - 2022/3/29
N2 - This study aims to analyze what leads to particular communication practices in start-ups. We propose a connection between the entrepreneurial decision-making logics causation and effectuation and strategic communication. To reveal different configurations of conditions that lead to one-way and two-way communication approaches, we conduct a QCA (n = 18). As a result, five paths can be identified. It can be concluded that situational factors activate decision-making logics that lead to different communication approaches. This article provides a better understanding of the antecedents of strategic start-up communication, enriches the literature on one-way and two-way communication approaches and demonstrates that QCA can be implemented fruitfully in strategic communication studies.
AB - This study aims to analyze what leads to particular communication practices in start-ups. We propose a connection between the entrepreneurial decision-making logics causation and effectuation and strategic communication. To reveal different configurations of conditions that lead to one-way and two-way communication approaches, we conduct a QCA (n = 18). As a result, five paths can be identified. It can be concluded that situational factors activate decision-making logics that lead to different communication approaches. This article provides a better understanding of the antecedents of strategic start-up communication, enriches the literature on one-way and two-way communication approaches and demonstrates that QCA can be implemented fruitfully in strategic communication studies.
KW - Management studies
KW - Communication
KW - Start-up
KW - Entrepreneurial decision-making
KW - QCA
UR - http://www.scopus.com/inward/record.url?scp=85127498492&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/6cf3b03d-ba4c-358e-ad7b-ce626f53d5cc/
U2 - 10.1080/1553118X.2021.1994408
DO - 10.1080/1553118X.2021.1994408
M3 - Journal articles
VL - 16
SP - 157
EP - 181
JO - International Journal of Strategic Communication
JF - International Journal of Strategic Communication
SN - 1553-118X
IS - 2
ER -